Moderate AI visibility with 8 of 10 criteria passing. Biggest gap: llms.txt file.
Verdict
aclu.org has strong foundational SEO/AEO elements: HTTPS, server-rendered HTML, robust internal linking, and valid JSON-LD on key pages. The largest gaps are AI-specific discoverability controls, with no working llms.txt and no AI crawler directives in robots.txt. FAQ content quality is good and substantial, but schema implementation is limited to WebPage/WebSite/NewsArticle rather than FAQPage or Organization-rich markup. Fixing machine-readable AI controls and expanding schema coverage would materially improve AI retrieval reliability.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
Most sites run default platform robots.txt with zero AI-specific rules. That's not a strategy -it's an accident. Explicit Allow rules for GPTBot, ClaudeBot, and PerplexityBot signal that your content is open for citation.
Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.
AI systems don't cite websites -they cite entities. A verifiable business with an address, named authors, and social proof. Our self-audit (88/100) still loses points here because we lack a physical address. That's how strict this criterion is.
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