Moderate AI visibility with 7 of 10 criteria passing. Biggest gap: llms.txt file.
Verdict
ActiveDay has a solid technical SEO foundation (Yoast schema, XML sitemaps, and crawlable server-rendered HTML), but its AEO posture is held back by missing AI-specific controls and an absent llms.txt file. The homepage and FAQ content are indexable and structured, and a real FAQ hub exists at /about-us/faqs/, but the requested /faq and /frequently-asked-questions routes return 404. Strongest gains will come from adding AI crawler directives, shipping llms.txt, and expanding FAQ schema from page-level FAQPage to full Question/Answer entities.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
Most sites run default platform robots.txt with zero AI-specific rules. That's not a strategy -it's an accident. Explicit Allow rules for GPTBot, ClaudeBot, and PerplexityBot signal that your content is open for citation.
AI has a trust hierarchy for sources. At the top: proprietary data and first-hand expert analysis. At the bottom: rewritten Wikipedia articles. We've watched AI preferentially cite sites with original benchmarks -even over bigger competitors.
AI systems don't cite websites -they cite entities. A verifiable business with an address, named authors, and social proof. Our self-audit (88/100) still loses points here because we lack a physical address. That's how strict this criterion is.
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