Moderate AI visibility with 8 of 10 criteria passing. Biggest gap: llms.txt file.
Verdict
Bright Horizons has a technically solid crawl foundation with HTTPS, a working robots.txt, a large sitemap, and server-rendered HTML that includes JSON-LD on key pages. However, it is missing an llms.txt file and does not provide AI-crawler-specific directives (such as GPTBot/ClaudeBot) in robots.txt. The site does have real FAQ-style content at https://www.brighthorizons.com/about/privacy-security/faqs, but it is not marked up with FAQPage/QAPage schema, which limits machine interpretation for AI engines.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
Most sites run default platform robots.txt with zero AI-specific rules. That's not a strategy -it's an accident. Explicit Allow rules for GPTBot, ClaudeBot, and PerplexityBot signal that your content is open for citation.
AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.
AI systems don't cite websites -they cite entities. A verifiable business with an address, named authors, and social proof. Our self-audit (88/100) still loses points here because we lack a physical address. That's how strict this criterion is.
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