Weak AI visibility with 12 of 48 criteria passing. Biggest gap: llms.txt file.
Insurance & InsurTechInsurance TechnologyVerdict
Critical AEO gaps at 31/100 - ensuro.co is largely invisible to AI engines. Key strengths include Duplicate Content Blocks, Cross-Page Duplicate Content, and Entity Density. Priority gaps: llms.txt File, Schema.org Structured Data, and Q&A Content Format. Topic coherence is 4/10, which caps the overall score at 55. Focusing content on core expertise areas is the single highest-impact improvement.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.
AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.
AI crawlers follow internal links to discover and contextualize content. A page with zero inbound links is a page AI will never find. Hub pages linking to 20+ related articles signal topical authority that both engines reward.
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