Moderate AI visibility with 13 of 22 criteria passing. Biggest gap: llms.txt file.
Verdict
finny.com shows a solid technical base for discoverability, but its AEO readiness is incomplete at an overall score of 52. Core infrastructure is working (HTTPS, canonical URL, valid sitemap XML, RSS feed, and connected Organization/WebSite schema), and the homepage has substantial extractable text plus strong quantitative content (84 data points). The biggest gaps are governance and machine-readable guidance: no valid /llms.txt, no /ai.txt, no explicit AI crawler directives in robots.txt, and weak freshness and author-expertise signals. In short, Finny is technically crawlable and content-rich, but missing key AI-facing controls and structured trust signals needed for consistent citation in AI answers.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
AI engines are citation machines -they need specific facts to quote. A page full of general advice with zero data points gives them nothing to work with.
A page built with <div> everywhere looks the same to AI as a page with no structure at all. Semantic elements -<main>, <article>, <section>, <time> -are the markup that tells AI where your content starts, what it means, and how it's organized.
Your homepage has perfect JSON-LD. Your other 200 pages? Zero. Here's how we measure the gap -and why AI engines judge your whole domain by it.
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