Strong AI visibility with 9 of 10 criteria passing. Biggest gap: schema.org structured data.
Verdict
gusto.com demonstrates strong AEO fundamentals with a live llms.txt, an explicit AI-aware robots policy, a canonical FAQ hub, and a discoverable sitemap index. The biggest gap is structured data visibility: JSON-LD schema types were not directly verifiable in fetched page output. Overall, the site is machine-discoverable and content-rich, but it can improve answer-engine reliability by expanding schema coverage and tightening AI crawler directives.
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Guides for the criteria with the most room for improvement
Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.
Most sites run default platform robots.txt with zero AI-specific rules. That's not a strategy -it's an accident. Explicit Allow rules for GPTBot, ClaudeBot, and PerplexityBot signal that your content is open for citation.
AI has a trust hierarchy for sources. At the top: proprietary data and first-hand expert analysis. At the bottom: rewritten Wikipedia articles. We've watched AI preferentially cite sites with original benchmarks -even over bigger competitors.
A page built with <div> everywhere looks the same to AI as a page with no structure at all. Semantic elements -<main>, <article>, <section>, <time> -are the markup that tells AI where your content starts, what it means, and how it's organized.
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