What is AEO (AI Engine Optimization)?

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

What happens if my site scores below 20?

A score below 20 means most fundamental AEO infrastructure is missing - no llms.txt, no relevant schema, likely blocking AI crawlers, no FAQ content. The good news is the fastest gains come from this starting point. Adding llms.txt, basic Organization schema, and unblocking AI crawlers in robots.txt can double your score in a single day.

What is llms.txt and do I need one?

llms.txt is a plain-text file at your domain root — like robots.txt — that gives AI assistants a structured summary of your website. What your business does, key content areas, how to navigate your site. It helps AI systems understand your business without crawling every page. If you want AI visibility, you need one.

ins.to - AEO Audit Report | 25/100

ins.to

Weak AI visibility with 11 of 48 criteria passing. Biggest gap: llms.txt file.

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Not on the radarOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%0/10+0.0

FAQ Sections10%3/10+3.0

Original Data10%0/10+0.0

Content Freshness7%0/10+0.0

Direct Answer Paragraphs7%0/10+0.0

Fact & Data Density5%0/10+0.0

Definition Patterns4%0/10+0.0

Query-Answer Alignment8%5/10+4.0

Content Cannibalization5%0/10+0.0

Subtotal71%+7.0

Structure5 criteria

Schema.org JSON-LD15%0/10+0.0

Clean, Crawlable HTML10%0/10+0.0

Semantic HTML55%0/10+0.0

Table & List Extractability7%0/10+0.0

Schema Coverage3%0/10+0.0

Subtotal40%+0.0

Discovery5 criteria

llms.txt10%0/10+0.0

robots.txt for AI5%2/10+1.0

Internal Linking10%0/10+0.0

Sitemap Completeness5%2/10+1.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+2.0

Trust Signals6 criteria

Entity Authority10%1/10+1.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%0/10+0.0

Canonical URL4%0/10+0.0

Content Velocity3%2/10+0.6

Visible Date Signals4%0/10+0.0

Subtotal29%+1.6

Overall Score100%25/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓2 since v6

Citation Avg

Answer Readiness

~40% weight

4/10

Content Structure

~25% weight

2/10

Trust & Authority

~15% weight

1/10

Technical Foundation

~10% weight

2/10

AI Discovery

~10% weight

2/10

Verdict

Critical AEO gaps at 25/100 - ins.to is largely invisible to AI engines. Key strengths include Topic Coherence, Duplicate Content Blocks, and Cross-Page Duplicate Content. Priority gaps: llms.txt File, Schema.org Structured Data, and Q&A Content Format.

Top priorities

llms.txt FileDiscovery+10 pts

Schema.org Structured DataTrust+10 pts

Q&A Content FormatStructure+10 pts

#12644of 13300

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How to Improve

Current

25/100

Projected

70/100

42Total Fixes

11Quick Wins

~118hEst. Effort

Quick Wins

Create /llms.txt fileConfigure robots.txt for AI crawlersLink orphan pages into site navigationAdd ai.txt and content licensingFix canonical URL strategyImprove query-answer alignmentAdd visible date signalsMake pages solve the user task fasterExplain how content was tested or reviewedReduce extraction frictionAdd image context for AI engines

Fix

Impact

Effort

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

critical

medium

Fix HTML structure and meta tags

critical|medium

Create /llms.txt file

Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.

critical

low

Create /llms.txt file

critical|low

Add llms-full.txt with extended content

Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.

medium

low

Add llms-full.txt with extended content

medium|low

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

critical

low

Configure robots.txt for AI crawlers

critical|low

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

critical

medium

Create complete sitemap.xml

critical|medium

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Top Opportunities10

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Fix It With AI44

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Score Breakdown

Criteria

Status

Potential

Score

llms.txt File

critical+10 pts0/10

Schema.org Structured Data

critical+10 pts0/10

Q&A Content Format

critical+10 pts0/10

Clean, Crawlable HTML

critical+10 pts0/10

Original Data & Expert Analysis

critical+10 pts0/10

Internal Linking Structure

critical+10 pts0/10

Semantic HTML5 & Accessibility

critical+10 pts0/10

Content Freshness Signals

critical+10 pts0/10

RSS/Atom Feed

critical+10 pts0/10

Table & List Extractability

critical+10 pts0/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

ins.toINSTO Official

F23

homepage

ins.toF23

INSTO Official

ins.to/faqINSTO Official

F23

faq

ins.to/faqF23

INSTO Official

ins.to/aboutINSTO Official

F23

about

ins.to/aboutF23

INSTO Official

ins.to/pricingINSTO Official

F23

pricing

ins.to/pricingF23

INSTO Official

ins.to/servicesINSTO Official

F23

services

ins.to/servicesF23

INSTO Official

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Changes since v6Last audited 9 days ago

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Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

llms.txt -The File That Separates 63 from 34

Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.

Beginner·8 min readRead guide →

Criteria0/10

Schema.org JSON-LD: The Scoreboard AI Actually Reads

Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.

Intermediate·8 min readRead guide →

Criteria0/10

Q&A Content Format: Write Like AI Reads

AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.

Beginner·8 min readRead guide →

Criteria0/10

Clean HTML: If Crawlers Can't See It, It Doesn't Exist

Most AI crawlers don't run JavaScript. If your content loads after page render -behind accordions, SPAs, or API calls -you're invisible. We've seen entire FAQ sections vanish from AI's perspective because of one accordion widget.

Intermediate·8 min readRead guide →

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Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI44

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Score Breakdown

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Site Pages

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