What are conditional audit criteria?

Conditional criteria are checks that only apply to certain site types. Product/Offer schema applies only to e-commerce. Hreflang only to multilingual sites. ai.txt/TDM policy only to sites with substantial original content. Speakable schema was previously conditional but is now an active scored criterion in the 48-criteria framework. The remaining conditional criteria supplement the 34 universal audit criteria.

What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

What are audit versions and how do they work?

Each time we re-audit a domain, a new version is created. You can view any previous version and compare two side by side to see exactly which criteria changed. This is how you measure the impact of your AEO work over time.

Can I compare my AEO Site Rank over time?

Yes. Every audit is versioned. You can see exactly how your score changed between audits — which criteria improved, which declined, and the overall trajectory. This is how you measure the impact of your AEO work.

Can I track my AI visibility over time?

Yes. Each visibility analysis is versioned. You can track how citation rates, competitor positions, and query coverage shift over time. Regular monitoring catches visibility drops early, measures the impact of AEO improvements, and keeps you ahead of competitors who are also optimizing.

jacksonms.gov - AEO Audit Report | 50/100

jacksonms.gov

Moderate AI visibility with 28 of 48 criteria passing. Biggest gap: speakable schema.

Legal & Professional Services Legal Services

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%3/10+4.5

FAQ Sections10%7/10+7.0

Original Data10%3/10+3.0

Content Freshness7%7/10+4.9

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%10/10+5.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%7/10+5.6

Content Cannibalization5%7/10+3.5

Subtotal71%+39.1

Structure5 criteria

Schema.org JSON-LD15%9/10+13.5

Clean, Crawlable HTML10%3/10+3.0

Semantic HTML55%4/10+2.0

Table & List Extractability7%5/10+3.5

Schema Coverage3%10/10+3.0

Subtotal40%+25.0

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%10/10+10.0

Sitemap Completeness5%6/10+3.0

RSS/Atom Feed3%6/10+1.8

Subtotal33%+27.3

Trust Signals6 criteria

Entity Authority10%10/10+10.0

Content Licensing4%4/10+1.6

Author & Expert Schema4%4/10+1.6

Canonical URL4%10/10+4.0

Content Velocity3%2/10+0.6

Visible Date Signals4%3/10+1.2

Subtotal29%+19.0

Overall Score100%50/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓5 since v7

Citation Avg

Answer Readiness

~40% weight

6/10

Content Structure

~25% weight

6/10

Trust & Authority

~15% weight

6/10

Technical Foundation

~10% weight

4/10

AI Discovery

~10% weight

6/10

Verdict

Below-average AEO readiness at 50/100 - multiple areas need attention. Key strengths include llms.txt File, Entity Authority & NAP Consistency, and Internal Linking Structure. Priority gaps: Speakable Schema, Entity Disambiguation, and Image Context for AI.

Top priorities

Speakable SchemaTechnical+10 pts

Entity DisambiguationStructure+10 pts

Image Context for AITechnical+10 pts

#4147of 13300

#119of 259 in Legal & Professional Services

Ahead of you

lawhelp.org50

blinvestigations.com50

View full rankings →

How to Improve

Current

50/100

Projected

80/100

38Total Fixes

15Quick Wins

~73hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd structured tables and listsAdd direct answer paragraphsAdd ai.txt and content licensingEnhance author and expert schemaAdd visible date signalsIncrease content depth and structureMake pages solve the user task fasterAdd answer-first content placementPackage evidence for AI enginesReduce extraction frictionEliminate cross-page duplicate contentImprove server response efficiencyReduce render-blocking resources

Fix

Impact

Effort

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

critical

medium

Fix HTML structure and meta tags

critical|medium

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

high

low

Reduce render-blocking resources

high|low

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

medium

low

Create complete sitemap.xml

medium|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI41

Unlock AI Fix Prompts

41 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

Speakable Schema

critical+10 pts0/10

Entity Disambiguation

critical+10 pts0/10

Image Context for AI

critical+10 pts0/10

Owned Data Density

critical+10 pts0/10

Content Publishing Velocity

critical+8 pts2/10

First-Hand Experience Signals

critical+8 pts2/10

Creator Transparency

critical+8 pts2/10

Methodology Transparency

critical+8 pts2/10

Answer Capsule Pattern

critical+8 pts2/10

Q&A Content Format

critical+7 pts3/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

jacksonms.gov/government/mayor-officeMayor Office - City of Jackson

F33

blog

965

jacksonms.gov/government/mayor-officeF33

Mayor Office - City of Jackson

jacksonms.gov/government/city-departments/planning-and-de...Resources - City of Jackson

F33

resources

838

jacksonms.gov/government/city-departments/planning-and-de...F33

Resources - City of Jackson

jacksonms.gov/business/business-licensesBusiness Licenses - City of Jackson

F36

content

859

jacksonms.gov/business/business-licensesF36

Business Licenses - City of Jackson

jacksonms.gov/government/city-departments/planning-and-de...Resources - City of Jackson

F33

resources

838

jacksonms.gov/government/city-departments/planning-and-de...F33

Resources - City of Jackson

jacksonms.gov/business/incentivesIncentives - City of Jackson

F36

content

820

jacksonms.gov/business/incentivesF36

Incentives - City of Jackson

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Changes since v7Last audited 9 days ago

→

-5

View full comparison →

Criterion

Delta

Entity Authority & NAP Consistency

8/10

10/10

Improve Your Score

Guides for the criteria with the most room for improvement

supplementary0/10

Speakable Schema Markup

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

Beginner·3 min readRead guide →

Criteria0/10

Entity Disambiguation: Stop Making AI Guess What You Mean

You say "Mercury" on your homepage. The planet? The element? The banking startup? AI doesn't know - and when it can't tell, it doesn't cite. Entity disambiguation is how you draw clear lines around what your business is and isn't.

Intermediate·5 min readRead guide →

Criteria0/10

Image Context for AI: Your Pictures Are Worth Zero Words Without Markup

AI can't see your images. It reads the markup around them. A product photo with alt="image1.jpg" tells AI nothing. A figure with a descriptive figcaption and 8-word alt text tells AI exactly what it's looking at - and that context feeds directly into citation decisions.

Beginner·3 min readRead guide →

Criteria2/10

Content Publishing Velocity

You published a great blog post in January. It's now February and nothing else has appeared. AI engines notice -and they're crawling less often because of it.

Advanced·5 min readRead guide →

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Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI41

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Score Breakdown

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Site Pages

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