What is AEO (AI Engine Optimization)?

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

What happens if my site scores below 20?

A score below 20 means most fundamental AEO infrastructure is missing - no llms.txt, no relevant schema, likely blocking AI crawlers, no FAQ content. The good news is the fastest gains come from this starting point. Adding llms.txt, basic Organization schema, and unblocking AI crawlers in robots.txt can double your score in a single day.

What is llms.txt and do I need one?

llms.txt is a plain-text file at your domain root — like robots.txt — that gives AI assistants a structured summary of your website. What your business does, key content areas, how to navigate your site. It helps AI systems understand your business without crawling every page. If you want AI visibility, you need one.

monet.com.co - AEO Audit Report | 50/100

SUMMER 2021 monet.com.co

Moderate AI visibility with 23 of 48 criteria passing. Biggest gap: llms.txt file.

Finance & Payments Corporate Finance Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%6/10+9.0

FAQ Sections10%5/10+5.0

Original Data10%4/10+4.0

Content Freshness7%7/10+4.9

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%7/10+3.5

Definition Patterns4%0/10+0.0

Query-Answer Alignment8%7/10+5.6

Content Cannibalization5%5/10+2.5

Subtotal71%+37.3

Structure5 criteria

Schema.org JSON-LD15%10/10+15.0

Clean, Crawlable HTML10%10/10+10.0

Semantic HTML55%6/10+3.0

Table & List Extractability7%8/10+5.6

Schema Coverage3%9/10+2.7

Subtotal40%+36.3

Discovery5 criteria

llms.txt10%0/10+0.0

robots.txt for AI5%5/10+2.5

Internal Linking10%7/10+7.0

Sitemap Completeness5%0/10+0.0

RSS/Atom Feed3%10/10+3.0

Subtotal33%+12.5

Trust Signals6 criteria

Entity Authority10%6/10+6.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%0/10+0.0

Canonical URL4%10/10+4.0

Content Velocity3%0/10+0.0

Visible Date Signals4%3/10+1.2

Subtotal29%+11.2

Overall Score100%50/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓10 since v10

Citation Avg

Coherence gate active - score capped at 60

Answer Readiness

~40% weight

5/10

Content Structure

~25% weight

6/10

Trust & Authority

~15% weight

5/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

3/10

Verdict

Below-average AEO readiness at 50/100 - multiple areas need attention. Key strengths include Schema.org Structured Data, Clean, Crawlable HTML, and RSS/Atom Feed. Priority gaps: llms.txt File, Sitemap Completeness, and Definition Patterns. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

Top priorities

llms.txt FileDiscovery+10 pts

Sitemap CompletenessDiscovery+10 pts

Definition PatternsStructure+10 pts

#3797of 13300

#394of 1389 in Finance & Payments

Ahead of you

mitimco.org50

benchify.com50

View full rankings →

How to Improve

Current

50/100

Projected

85/100

36Total Fixes

10Quick Wins

~69hEst. Effort

Quick Wins

Create /llms.txt fileConfigure robots.txt for AI crawlersLink orphan pages into site navigationAdd ai.txt and content licensingEnhance author and expert schemaAdd visible date signalsImprove citation-ready writing qualityClarify entity boundariesEliminate cross-page duplicate contentReduce render-blocking resources

Fix

Impact

Effort

Create /llms.txt file

Add a machine-readable llms.txt file at your domain root that describes your site, services, and key pages for AI engines.

critical

low

Create /llms.txt file

critical|low

Add llms-full.txt with extended content

Create a comprehensive llms-full.txt with detailed page descriptions, content summaries, and topic taxonomy.

medium

low

Add llms-full.txt with extended content

medium|low

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

critical

medium

Create complete sitemap.xml

critical|medium

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

critical

medium

Reduce document weight

critical|medium

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

high

low

Reduce render-blocking resources

high|low

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI41

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Score Breakdown

Criteria

Status

Potential

Score

llms.txt File

critical+10 pts0/10

Sitemap Completeness

critical+10 pts0/10

Definition Patterns

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Author & Expert Schema

critical+10 pts0/10

Content Publishing Velocity

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Content Depth

critical+10 pts0/10

Answer Capsule Pattern

critical+10 pts0/10

Owned Data Density

critical+10 pts0/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

www.monet.com.co/politica-de-proteccion-de-datosPolítica de protección de datos | Monet - Créditos en línea

F38

content

17,850

www.monet.com.co/politica-de-proteccion-de-datosF38

Política de protección de datos | Monet - Créditos en línea

www.monet.com.co/terminos-y-condicionesTérminos y condiciones | Monet - créditos onine

F35

content

11,663

www.monet.com.co/terminos-y-condicionesF35

Términos y condiciones | Monet - créditos onine

www.monet.com.co/tarifas-y-costosTarifas y costos | Monet - créditos en línea

D45

content

3,187

www.monet.com.co/tarifas-y-costosD45

Tarifas y costos | Monet - créditos en línea

www.monet.com.co/centro-de-ayudaCentro de ayuda | Monet

F35

content

2,477

www.monet.com.co/centro-de-ayudaF35

Centro de ayuda | Monet

www.monet.com.co/blog/prestamos-en-caliPréstamos en Cali - Monet

F35

content

1,707

www.monet.com.co/blog/prestamos-en-caliF35

Préstamos en Cali - Monet

www.monet.com.co/blog/prestamos-en-pereiraPréstamos en Pereira - Monet

F35

content

1,663

www.monet.com.co/blog/prestamos-en-pereiraF35

Préstamos en Pereira - Monet

www.monet.com.co/blog/prestamos-en-ibaguePréstamos en Ibagué - Monet

F34

content

1,659

www.monet.com.co/blog/prestamos-en-ibagueF34

Préstamos en Ibagué - Monet

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Changes since v10Last audited 6 days ago

→

-10

View full comparison →

Criterion

v10

v11

Delta

Comprehensive FAQ Section

6/10

5/10

-1

Original Data & Expert Analysis

6/10

4/10

-2

Table & List Extractability

10/10

8/10

-2

Author & Expert Schema

3/10

0/10

-3

Content Cannibalization

10/10

5/10

-5

Topic Coherence

8/10

5/10

-3

Content Depth

9/10

0/10

-9

First-Hand Experience Signals

2/10

3/10

Methodology Transparency

2/10

3/10

Answer-First Placement

8/10

4/10

-4

Extraction Friction Score

4/10

3/10

-1

Answer Capsule Pattern

2/10

0/10

-2

Entity Density

6/10

8/10

Increase Content DepthFocus Content on Core TopicsIncrease Entity DensityAdd First-Hand Experience Signals

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

llms.txt -The File That Separates 63 from 34

Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.

Beginner·8 min readRead guide →

Criteria0/10

Sitemap Completeness

Your sitemap says 500 pages exist. Our crawl finds 700. Those 200 missing URLs? AI crawlers will never know they exist.

Beginner·5 min readRead guide →

Criteria0/10

Definition Pattern Detection

"What is AEO?" -14% of all AI queries start with "What is." If your content doesn't answer with a clean definition sentence, someone else's will.

Intermediate·5 min readRead guide →

Criteria0/10

Content Licensing Signals

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Beginner·3 min readRead guide →

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Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI41

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Score Breakdown

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Site Pages

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