What are conditional audit criteria?

Conditional criteria are checks that only apply to certain site types. Product/Offer schema applies only to e-commerce. Hreflang only to multilingual sites. ai.txt/TDM policy only to sites with substantial original content. Speakable schema was previously conditional but is now an active scored criterion in the 48-criteria framework. The remaining conditional criteria supplement the 34 universal audit criteria.

What is query-answer alignment and how do I improve it?

Query-Answer Alignment measures how well your content's headings and phrasing match the natural language questions users ask AI engines. Generic headings like "Overview" or "Features" don't match any real queries. Rewrite them as questions users actually ask: "How Much Does Live Chat Cost?" or "How Do I Set Up AI Support?" Use your visibility report's MISS queries as a roadmap.

How does direct answer density work?

Direct Answer Density (5% weight) measures how consistently your content leads with the answer right after each heading. AI doesn't read full articles - it scans headings and grabs the first 1-2 sentences. If those sentences contain filler ("In today's fast-paced world..."), AI moves on. Lead every section with a concrete fact or answer, then elaborate. This applies to all headings, not just questions.

How is AEO different from SEO?

SEO optimizes for page rankings. AEO optimizes for AI citations - being the source AI systems reference when answering questions. SEO runs on keywords and backlinks. AEO runs on structured data, clean HTML, entity authority, and Q&A content format. They're complementary, but AEO addresses the growing share of searches that never reach traditional results.

Can AEO help with voice search and smart assistants?

Yes. Siri, Alexa, and Google Assistant increasingly pull AI-generated answers from web content. The same structured data, Q&A formatting, and entity authority that drive AEO also make your content the go-to source for voice search answers.

morphis-tech.com - AEO Audit Report | 53/100

morphis-tech.com

Moderate AI visibility with 25 of 48 criteria passing. Biggest gap: speakable schema.

Developer Tools & Infrastructure Developer Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%2/10+3.0

FAQ Sections10%6/10+6.0

Original Data10%8/10+8.0

Content Freshness7%7/10+4.9

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%9/10+4.5

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%0/10+0.0

Content Cannibalization5%10/10+5.0

Subtotal71%+37.0

Structure5 criteria

Schema.org JSON-LD15%9/10+13.5

Clean, Crawlable HTML10%6/10+6.0

Semantic HTML55%4/10+2.0

Table & List Extractability7%6/10+4.2

Schema Coverage3%10/10+3.0

Subtotal40%+28.7

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%10/10+10.0

Sitemap Completeness5%9/10+4.5

RSS/Atom Feed3%6/10+1.8

Subtotal33%+28.8

Trust Signals6 criteria

Entity Authority10%6/10+6.0

Content Licensing4%2/10+0.8

Author & Expert Schema4%4/10+1.6

Canonical URL4%10/10+4.0

Content Velocity3%3/10+0.9

Visible Date Signals4%3/10+1.2

Subtotal29%+14.5

Overall Score100%53/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓7 since v6

Citation Avg

Answer Readiness

~40% weight

7/10

Content Structure

~25% weight

5/10

Trust & Authority

~15% weight

6/10

Technical Foundation

~10% weight

4/10

AI Discovery

~10% weight

7/10

Verdict

Below-average AEO readiness at 53/100 - multiple areas need attention. Key strengths include llms.txt File, Internal Linking Structure, and Canonical URL Strategy. Priority gaps: Speakable Schema, Query-Answer Alignment, and Image Context for AI.

Top priorities

Speakable SchemaTechnical+10 pts

Query-Answer AlignmentStructure+10 pts

Image Context for AITechnical+9 pts

#2755of 13300

#547of 2335 in Developer Tools & Infrastructure

Ahead of you

openloophealth.com53

getkexy.com53

View full rankings →

How to Improve

Current

53/100

Projected

81/100

37Total Fixes

13Quick Wins

~66hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersImplement semantic HTML5 elementsAdd direct answer paragraphsAdd ai.txt and content licensingEnhance author and expert schemaAdd visible date signalsMake pages solve the user task fasterAdd answer-first content placementClarify entity boundariesFix duplicate content blocksImprove server response efficiencyReduce render-blocking resourcesReduce document weight

Fix

Impact

Effort

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

medium

low

Fix HTML structure and meta tags

medium|low

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

high

low

Reduce render-blocking resources

high|low

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

high

low

Reduce document weight

high|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

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Top Opportunities10

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Score Breakdown

Criteria

Status

Potential

Score

Speakable Schema

critical+10 pts0/10

Query-Answer Alignment

critical+10 pts0/10

Image Context for AI

critical+9 pts1/10

Q&A Content Format

critical+8 pts2/10

Content Licensing & AI Permissions

critical+8 pts2/10

First-Hand Experience Signals

critical+8 pts2/10

Creator Transparency

critical+8 pts2/10

Extraction Friction Score

critical+8 pts2/10

Answer Capsule Pattern

critical+8 pts2/10

Content Publishing Velocity

critical+7 pts3/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

morphis-tech.com/anti-corruption-and-bribery-policyAnti Corruption and Bribery Policy - Morphis Technologies

F31

content

2,086

morphis-tech.com/anti-corruption-and-bribery-policyF31

Anti Corruption and Bribery Policy - Morphis Technologies

morphis-tech.com/blog-automating-legacy-modernizationThe Business Case for Automating Legacy Modernization | Morphis Tech

F25

blog

1,991

morphis-tech.com/blog-automating-legacy-modernizationF25

The Business Case for Automating Legacy Modernization | Morphis Tech

morphis-tech.com/case-studiesCase Studies - Morphis Technologies

F33

cases

1,696

morphis-tech.com/case-studiesF33

Case Studies - Morphis Technologies

morphis-tech.com/our-missionOur mission - Morphis Technologies

F29

content

1,444

morphis-tech.com/our-missionF29

Our mission - Morphis Technologies

morphis-tech.com/job-descriptionJob Description - Morphis Technologies

F29

content

1,428

morphis-tech.com/job-descriptionF29

Job Description - Morphis Technologies

Changes since v6Last audited 9 days ago

→

-7

View full comparison →

Improve Your Score

Guides for the criteria with the most room for improvement

supplementary0/10

Speakable Schema Markup

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

Beginner·3 min readRead guide →

Criteria0/10

Query-Answer Alignment: Does Your Content Match What People Actually Ask?

You wrote a 3,000-word guide on "customer support automation." But people ask AI "how do I reduce support ticket volume?" If your content doesn't match the actual queries, AI can't connect the dots.

Beginner·8 min readRead guide →

Criteria1/10

Image Context for AI: Your Pictures Are Worth Zero Words Without Markup

AI can't see your images. It reads the markup around them. A product photo with alt="image1.jpg" tells AI nothing. A figure with a descriptive figcaption and 8-word alt text tells AI exactly what it's looking at - and that context feeds directly into citation decisions.

Beginner·3 min readRead guide →

Criteria2/10

Q&A Content Format: Write Like AI Reads

AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.

Beginner·8 min readRead guide →

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Verdict

How to Improve

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Top Opportunities10

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Fix It With AI40

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Score Breakdown

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