Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

A statistic without a source is a liability. A claim without attribution is invisible. We track evidence packaging across every audit and the pattern is clear - sites that cite their sources get cited by AI. Sites that state facts without attribution get skipped.