How is AEO different from SEO?

SEO optimizes for page rankings. AEO optimizes for AI citations - being the source AI systems reference when answering questions. SEO runs on keywords and backlinks. AEO runs on structured data, clean HTML, entity authority, and Q&A content format. They're complementary, but AEO addresses the growing share of searches that never reach traditional results.

Can AEO help with voice search and smart assistants?

Yes. Siri, Alexa, and Google Assistant increasingly pull AI-generated answers from web content. The same structured data, Q&A formatting, and entity authority that drive AEO also make your content the go-to source for voice search answers.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

How is the AEO readiness score calculated?

Each criterion is scored 0–10 based on presence, quality, and completeness. AEORank then normalizes those criteria inside 5 fixed-weight pillars, applies a topic-coherence cap when coherence is below 6/10, and blends the site score with a weighted page-fleet score from sampled pages. Audits also return score confidence plus split headline scores for foundation and content fleet. Below 40 means major gaps. 40–60 means partial implementation. 60–80 is solid. Above 80 is excellent.

ootb.education - AEO Audit Report | 41/100

ootb.education

Weak AI visibility with 22 of 48 criteria passing. Biggest gap: q&a content format.

Education & EdTech Education Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%0/10+0.0

FAQ Sections10%2/10+2.0

Original Data10%5/10+5.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%8/10+4.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%0/10+0.0

Content Cannibalization5%7/10+3.5

Subtotal71%+21.5

Structure5 criteria

Schema.org JSON-LD15%7/10+10.5

Clean, Crawlable HTML10%7/10+7.0

Semantic HTML55%8/10+4.0

Table & List Extractability7%3/10+2.1

Schema Coverage3%9/10+2.7

Subtotal40%+26.3

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%6/10+6.0

Sitemap Completeness5%9/10+4.5

RSS/Atom Feed3%3/10+0.9

Subtotal33%+23.9

Trust Signals6 criteria

Entity Authority10%3/10+3.0

Content Licensing4%2/10+0.8

Author & Expert Schema4%7/10+2.8

Canonical URL4%10/10+4.0

Content Velocity3%5/10+1.5

Visible Date Signals4%3/10+1.2

Subtotal29%+13.3

Overall Score100%41/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↑1 since v10

Citation Avg

Answer Readiness

~40% weight

6/10

Content Structure

~25% weight

3/10

Trust & Authority

~15% weight

4/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

6/10

Verdict

Critical AEO gaps at 41/100 - ootb.education is largely invisible to AI engines. Key strengths include llms.txt File, Canonical URL Strategy, and Duplicate Content Blocks. Priority gaps: Q&A Content Format, Speakable Schema, and Query-Answer Alignment.

Top priorities

Q&A Content FormatStructure+10 pts

Speakable SchemaTechnical+10 pts

Query-Answer AlignmentStructure+10 pts

#8972of 13300

#96of 150 in Education & EdTech

Ahead of you

sparkstudio.co41

grasshopperkids.com41

View full rankings →

How to Improve

Current

41/100

Projected

76/100

41Total Fixes

10Quick Wins

~96hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersAdd direct answer paragraphsAdd ai.txt and content licensingAdd visible date signalsIncrease content depth and structureMake pages solve the user task fasterExplain how content was tested or reviewedReduce extraction frictionImprove server response efficiencyReduce render-blocking resources

Fix

Impact

Effort

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

critical

medium

Reduce document weight

critical|medium

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

medium

low

Fix HTML structure and meta tags

medium|low

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

high

low

Reduce render-blocking resources

high|low

Improve server response efficiency

Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.

high

low

Improve server response efficiency

high|low

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI44

Unlock AI Fix Prompts

44 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

Q&A Content Format

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Query-Answer Alignment

critical+10 pts0/10

Answer-First Placement

critical+10 pts0/10

Evidence Packaging

critical+10 pts0/10

Owned Data Density

critical+10 pts0/10

Entity Disambiguation

critical+9 pts1/10

Image Context for AI

critical+9 pts1/10

Comprehensive FAQ Section

critical+8 pts2/10

Content Freshness Signals

critical+8 pts2/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

www.ootb.education/shopShop | Out Of The Box Edu

F17

content

1,491

www.ootb.education/shopF17

Shop | Out Of The Box Edu

www.ootb.education/articlesArticles | Out Of The Box Education

F34

blog

529

www.ootb.education/articlesF34

Articles | Out Of The Box Education

Changes since v10Last audited 8 days ago

→

View full comparison →

Criterion

v10

v11

Delta

Content Cannibalization

5/10

7/10

Entity Disambiguation

0/10

1/10

Entity Density

4/10

6/10

Strengthen Entity Authority (NAP)Increase Entity Density

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

Q&A Content Format: Write Like AI Reads

AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.

Beginner·8 min readRead guide →

supplementary0/10

Speakable Schema Markup

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

Beginner·3 min readRead guide →

Criteria0/10

Query-Answer Alignment: Does Your Content Match What People Actually Ask?

You wrote a 3,000-word guide on "customer support automation." But people ask AI "how do I reduce support ticket volume?" If your content doesn't match the actual queries, AI can't connect the dots.

Beginner·8 min readRead guide →

Criteria0/10

Answer-First Placement: The 300-Word Window That Decides Everything

AI engines give your page about 300 words to prove it has the answer. Sites that open with "In today's rapidly evolving landscape..." waste that window. Sites that open with the answer win the citation. We track this across every audit - and the gap is brutal.

Intermediate·8 min readRead guide →

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Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI44

Unlock AI Fix Prompts

Score Breakdown

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