Weak AI visibility with 7 of 10 criteria passing. Biggest gap: llms.txt file.
Verdict
A 30-year-old nonprofit powerhouse with deep institutional authority — 545 pages, PhD-led leadership, Scientific Advisory Committee, annual impact reports, and 100,000+ patients served yearly. Already has Organization and WebSite schema. But no llms.txt, bare-minimum robots.txt, no FAQPage schema on a solid FAQ page, and no Article or Person schema on content that deserves it.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
Most sites run default platform robots.txt with zero AI-specific rules. That's not a strategy -it's an accident. Explicit Allow rules for GPTBot, ClaudeBot, and PerplexityBot signal that your content is open for citation.
A page built with <div> everywhere looks the same to AI as a page with no structure at all. Semantic elements -<main>, <article>, <section>, <time> -are the markup that tells AI where your content starts, what it means, and how it's organized.
Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.
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