Weak AI visibility with 31 of 48 criteria passing. Biggest gap: content licensing & ai permissions.
HR & WorkforceHR & Payroll PlatformsVerdict
Below-average AEO readiness at 48/100 - multiple areas need attention. Key strengths include llms.txt File, Schema.org Structured Data, and Clean, Crawlable HTML. Priority gaps: Content Licensing & AI Permissions, Content Depth, and Evidence Packaging. Topic coherence is 4/10, which caps the overall score at 55. Focusing content on core expertise areas is the single highest-impact improvement.
How to Improve
Top Opportunities10
Fix It With AI34
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Guides for the criteria with the most room for improvement
You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.
A 300-word page cannot compete with a 3,000-word deep dive for an AI citation. Content Depth measures the substance on your pages - word counts, heading structure, and the ratio of deep pages to thin ones across your site.
A statistic without a source is a liability. A claim without attribution is invisible. We track evidence packaging across every audit and the pattern is clear - sites that cite their sources get cited by AI. Sites that state facts without attribution get skipped.
AI can't see your images. It reads the markup around them. A product photo with alt="image1.jpg" tells AI nothing. A figure with a descriptive figcaption and 8-word alt text tells AI exactly what it's looking at - and that context feeds directly into citation decisions.
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