Weak AI visibility with 25 of 48 criteria passing. Biggest gap: comprehensive faq section.
Finance & PaymentsInsurance ServicesVerdict
Below-average AEO readiness at 46/100 - multiple areas need attention. Key strengths include llms.txt File, RSS/Atom Feed, and Fact & Data Density. Priority gaps: Comprehensive FAQ Section, Speakable Schema, and Content Depth. Topic coherence is 4/10, which caps the overall score at 55. Focusing content on core expertise areas is the single highest-impact improvement.
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Guides for the criteria with the most room for improvement
Our site runs 87 FAQ items across 9 categories with FAQPage schema on every one. That's not excessive -it's how we hit 88/100. Each Q&A pair is a citation opportunity AI can extract in seconds.
Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.
A 300-word page cannot compete with a 3,000-word deep dive for an AI citation. Content Depth measures the substance on your pages - word counts, heading structure, and the ratio of deep pages to thin ones across your site.
A statistic without a source is a liability. A claim without attribution is invisible. We track evidence packaging across every audit and the pattern is clear - sites that cite their sources get cited by AI. Sites that state facts without attribution get skipped.
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