Question 1

What Schema.org markup helps with AI visibility?

Accepted Answer

The most impactful types: Organization (business identity), FAQPage (Q&A pairs), Article (author and publication info), BreadcrumbList (site hierarchy), and WebSite (site-level info). JSON-LD is the way to go. These help AI systems understand the structured meaning behind your text — not just the text itself.

Question 2

How do I test if my structured data is valid?

Accepted Answer

Use Google's Rich Results Test or Schema Markup Validator to check syntax and required fields. Our audit also validates structured data as part of the Schema.org criterion. Common errors include missing required properties, wrong @type values, and orphaned schema blocks that reference entities not defined on the page.

Question 3

What does the Growth plan add beyond Starter?

Accepted Answer

The Growth plan adds multi-engine audit coverage, content restructuring for Q&A extraction, expanded schema markup (Article, BreadcrumbList, FAQPage across all key pages), internal linking architecture improvements, and monthly re-audits to measure progress. It addresses the mid-weight criteria that separate average scores from strong ones.

Question 4

What is schema coverage ratio and why does it matter?

Accepted Answer

Schema coverage ratio measures what percentage of your indexed pages have relevant JSON-LD. A site with Organization schema on the homepage but no Article schema on blog posts has low coverage. The audit crawls all pages and calculates the ratio — above 80% gets full marks, below 40% scores poorly because most pages are invisible to structured data consumers.

Question 5

What are the 22 AEO criteria?

Accepted Answer

The 22 criteria are organized into 4 dimensions. CONTENT (7 criteria) - is your content worth citing? Q&A Content Format, FAQ Sections, Original Data, Content Freshness, Definition Patterns, Direct Answer Paragraphs, Fact Density. STRUCTURE (5) - can machines parse it? Schema.org Structured Data, Clean Crawlable HTML, Semantic HTML5, Sitemap Completeness, Schema Coverage. DISCOVERY (5) - can AI engines find you? llms.txt, robots.txt for AI Crawlers, Internal Linking, Sitemap Completeness, RSS Feed. TRUST SIGNALS (5) - can AI verify your credibility? Entity Authority, Content Licensing, Author Schema, Canonical URL, Content Velocity. Each is scored 0–10, weighted, and rolled up to a total out of 100.

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