What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

What does the RSS feed audit check?

The audit verifies your site has a discoverable RSS or Atom feed with proper metadata. It checks feed existence at common paths, a link tag in the HTML head, adequate item count, and pubDate per item. RSS feeds let AI indexing systems detect new content automatically without waiting for a full crawl.

What content licensing signals does the audit check?

The audit looks for machine-readable licensing metadata: CreativeWork license properties in JSON-LD, meta tags indicating reuse policy, copyright notices, ai.txt declarations, and TDM Reservation Protocol headers. Clear licensing tells AI systems whether they can quote or reference your content in their answers.

What are conditional audit criteria?

Conditional criteria are checks that only apply to certain site types. Product/Offer schema applies only to e-commerce. Hreflang only to multilingual sites. ai.txt/TDM policy only to sites with substantial original content. Speakable schema was previously conditional but is now an active scored criterion in the 48-criteria framework. The remaining conditional criteria supplement the 34 universal audit criteria.

What is query-answer alignment and how do I improve it?

Query-Answer Alignment measures how well your content's headings and phrasing match the natural language questions users ask AI engines. Generic headings like "Overview" or "Features" don't match any real queries. Rewrite them as questions users actually ask: "How Much Does Live Chat Cost?" or "How Do I Set Up AI Support?" Use your visibility report's MISS queries as a roadmap.

avina.io - AEO Audit Report | 63/100

SUMMER 2022 avina.io

Moderate AI visibility with 37 of 48 criteria passing. Biggest gap: rss/atom feed.

CRM & Sales CRM Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Moderate visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%6/10+9.0

FAQ Sections10%6/10+6.0

Original Data10%8/10+8.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%7/10+4.9

Fact & Data Density5%10/10+5.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%0/10+0.0

Content Cannibalization5%10/10+5.0

Subtotal71%+42.1

Structure5 criteria

Schema.org JSON-LD15%10/10+15.0

Clean, Crawlable HTML10%9/10+9.0

Semantic HTML55%8/10+4.0

Table & List Extractability7%10/10+7.0

Schema Coverage3%10/10+3.0

Subtotal40%+38.0

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%6/10+6.0

Sitemap Completeness5%8/10+4.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+22.5

Trust Signals6 criteria

Entity Authority10%6/10+6.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%7/10+2.8

Canonical URL4%10/10+4.0

Content Velocity3%7/10+2.1

Visible Date Signals4%8/10+3.2

Subtotal29%+18.1

Overall Score100%63/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓8 since v4

Citation Avg

Answer Readiness

~40% weight

8/10

Content Structure

~25% weight

7/10

Trust & Authority

~15% weight

5/10

Technical Foundation

~10% weight

6/10

AI Discovery

~10% weight

7/10

Verdict

Moderate AEO readiness at 63/100 with significant gaps to address. Key strengths include llms.txt File, Schema.org Structured Data, and Table & List Extractability. Priority gaps: RSS/Atom Feed, Content Licensing & AI Permissions, and Speakable Schema.

Top priorities

RSS/Atom FeedDiscovery+10 pts

Content Licensing & AI PermissionsDiscovery+10 pts

Speakable SchemaTechnical+10 pts

#252of 13300

#6of 83 in CRM & Sales

Ahead of you

orangeslice.ai63

aisdr.com63

View full rankings →

How to Improve

Current

63/100

Projected

85/100

35Total Fixes

6Quick Wins

~54hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersLink orphan pages into site navigationAdd ai.txt and content licensingMake content creators clearly visibleReduce extraction frictionReduce render-blocking resources

Fix

Impact

Effort

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

high

low

Reduce render-blocking resources

high|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

medium

low

Reduce document weight

medium|low

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

low

Fix HTML structure and meta tags

low|low

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Top Opportunities10

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Fix It With AI38

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Score Breakdown

Criteria

Status

Potential

Score

RSS/Atom Feed

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Query-Answer Alignment

critical+10 pts0/10

Image Context for AI

critical+9 pts1/10

Content Freshness Signals

critical+8 pts2/10

First-Hand Experience Signals

critical+7 pts3/10

Methodology Transparency

critical+7 pts3/10

Internationalization Signals

critical+7 pts3/10

Extraction Friction Score

moderate+6 pts4/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

www.avina.io/signals-librarySignals Library – 200+ Predefined Buying Signals | Avina | Avina

F33

content

10,557

www.avina.io/signals-libraryF33

Signals Library – 200+ Predefined Buying Signals | Avina | Avina

www.avina.io/buying-signalsAI Buying Signals for B2B Sales | Avina | Avina

F37

content

2,232

www.avina.io/buying-signalsF37

AI Buying Signals for B2B Sales | Avina | Avina

Changes since v4Last audited 7 days ago

→

-8

View full comparison →

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →

Criteria0/10

Content Licensing Signals

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Beginner·3 min readRead guide →

supplementary0/10

Speakable Schema Markup

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

Beginner·3 min readRead guide →

Criteria0/10

Query-Answer Alignment: Does Your Content Match What People Actually Ask?

You wrote a 3,000-word guide on "customer support automation." But people ask AI "how do I reduce support ticket volume?" If your content doesn't match the actual queries, AI can't connect the dots.

Beginner·8 min readRead guide →

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Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI38

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Score Breakdown

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