Weak AI visibility with 3 of 10 criteria passing. Biggest gap: llms.txt file.
Verdict
The site has strong service content and usable internal navigation, but core AEO infrastructure is missing. Critical machine-facing assets (`/llms.txt`, `/robots.txt`, `/sitemap.xml`, and FAQ endpoints) return 404 and in several cases render a branded File Not Found template. There is no JSON-LD schema on sampled key pages, which limits AI and search engine entity understanding despite clear contact details on `/contact`.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.
Most sites run default platform robots.txt with zero AI-specific rules. That's not a strategy -it's an accident. Explicit Allow rules for GPTBot, ClaudeBot, and PerplexityBot signal that your content is open for citation.
Our site runs 87 FAQ items across 9 categories with FAQPage schema on every one. That's not excessive -it's how we hit 88/100. Each Q&A pair is a citation opportunity AI can extract in seconds.
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