What is AEO (AI Engine Optimization)?

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

Is AEO only relevant for large businesses?

Not at all. Small businesses, local providers, niche e-commerce stores, solo consultants - they all benefit from AI visibility. We've seen smaller sites with well-structured content outperform larger competitors who haven't optimized for AI engines. Size matters less than structure.

Can AEO help with voice search and smart assistants?

Yes. Siri, Alexa, and Google Assistant increasingly pull AI-generated answers from web content. The same structured data, Q&A formatting, and entity authority that drive AEO also make your content the go-to source for voice search answers.

What is the difference between AI visibility and AI readiness?

Readiness is your technical foundation - whether your site has the right schema, llms.txt, clean HTML, and entity signals in place. Visibility is real-world performance - whether AI engines actually cite you when users ask relevant questions. You need readiness first, then visibility follows. Our audit measures readiness; our visibility analysis measures actual citation rates.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

getswipe.in - AEO Audit Report | 48/100

SUMMER 2021 getswipe.in

Weak AI visibility with 23 of 48 criteria passing. Biggest gap: schema.org structured data.

Finance & Payments Corporate Finance Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%6/10+9.0

FAQ Sections10%1/10+1.0

Original Data10%4/10+4.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%7/10+4.9

Fact & Data Density5%6/10+3.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%4/10+3.2

Content Cannibalization5%10/10+5.0

Subtotal71%+34.3

Structure5 criteria

Schema.org JSON-LD15%0/10+0.0

Clean, Crawlable HTML10%8/10+8.0

Semantic HTML55%8/10+4.0

Table & List Extractability7%5/10+3.5

Schema Coverage3%0/10+0.0

Subtotal40%+15.5

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%2/10+1.0

Internal Linking10%5/10+5.0

Sitemap Completeness5%0/10+0.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+16.0

Trust Signals6 criteria

Entity Authority10%3/10+3.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%2/10+0.8

Canonical URL4%10/10+4.0

Content Velocity3%0/10+0.0

Visible Date Signals4%0/10+0.0

Subtotal29%+7.8

Overall Score100%48/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓13 since v9

Citation Avg

Answer Readiness

~40% weight

6/10

Content Structure

~25% weight

6/10

Trust & Authority

~15% weight

2/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

5/10

Verdict

Below-average AEO readiness at 48/100 - multiple areas need attention. Key strengths include llms.txt File, Canonical URL Strategy, and Content Cannibalization. Priority gaps: Schema.org Structured Data, Sitemap Completeness, and RSS/Atom Feed.

Top priorities

Schema.org Structured DataTrust+10 pts

Sitemap CompletenessDiscovery+10 pts

RSS/Atom FeedDiscovery+10 pts

#5110of 13300

#542of 1389 in Finance & Payments

Ahead of you

mantl.com48

moneco.app48

View full rankings →

How to Improve

Current

48/100

Projected

84/100

40Total Fixes

9Quick Wins

~82hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersAdd definition-style contentAdd ai.txt and content licensingEnhance author and expert schemaAdd visible date signalsImprove citation-ready writing qualityPackage evidence for AI enginesClarify entity boundariesReduce extraction friction

Fix

Impact

Effort

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

low

Fix HTML structure and meta tags

low|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Improve server response efficiency

Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.

medium

low

Improve server response efficiency

medium|low

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

low

Reduce document weight

low|low

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI41

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41 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

Schema.org Structured Data

critical+10 pts0/10

Sitemap Completeness

critical+10 pts0/10

RSS/Atom Feed

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Content Publishing Velocity

critical+10 pts0/10

Schema Coverage & Depth

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Visible Date Signal

critical+10 pts0/10

Owned Data Density

critical+10 pts0/10

Comprehensive FAQ Section

critical+9 pts1/10

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See all 48 criteria with detailed findings and actionable fix recommendations.

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

getswipe.in/tools/emi-calculatorFinancial Tools & Calculators | Swipe

F32

content

2,119

getswipe.in/tools/emi-calculatorF32

Financial Tools & Calculators | Swipe

getswipe.in/omSimple VAT Invoicing, Inventory for SMEs

F34

content

978

getswipe.in/omF34

Simple VAT Invoicing, Inventory for SMEs

Changes since v9Last audited 6 days ago

→

-13

View full comparison →

Criterion

v10

Delta

Q&A Content Format

8/10

6/10

-2

robots.txt for AI Crawlers

5/10

2/10

-3

Original Data & Expert Analysis

6/10

4/10

-2

Sitemap Completeness

10/10

0/10

-10

Table & List Extractability

8/10

5/10

-3

Definition Patterns

5/10

7/10

Direct Answer Paragraphs

10/10

7/10

-3

Author & Expert Schema

5/10

2/10

-3

Fact & Data Density

8/10

6/10

-2

Content Publishing Velocity

3/10

0/10

-3

Schema Coverage & Depth

9/10

0/10

-9

Query-Answer Alignment

7/10

4/10

-3

Content Cannibalization

7/10

10/10

Visible Date Signal

3/10

0/10

-3

Topic Coherence

6/10

8/10

Content Depth

6/10

8/10

Helpful Purpose Alignment

6/10

5/10

-1

First-Hand Experience Signals

2/10

3/10

Creator Transparency

0/10

2/10

Methodology Transparency

3/10

2/10

-1

Citation-Ready Writing Quality

5/10

6/10

Answer-First Placement

8/10

5/10

-3

Entity Disambiguation

4/10

1/10

-3

Duplicate Content Blocks

9/10

10/10

Sentence Atomicity

8/10

10/10

Increase Fact & Data DensityAdd Structured Tables & ListsImprove Question-Answer AlignmentAdd Entity DisambiguationFocus Content on Core TopicsIncrease Content DepthAdd Schema.org Structured DataPackage Evidence for AI

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

Schema.org JSON-LD: The Scoreboard AI Actually Reads

Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.

Intermediate·8 min readRead guide →

Criteria0/10

Sitemap Completeness

Your sitemap says 500 pages exist. Our crawl finds 700. Those 200 missing URLs? AI crawlers will never know they exist.

Beginner·5 min readRead guide →

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →

Criteria0/10

Content Licensing Signals

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Beginner·3 min readRead guide →

Want us to improve your score?

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Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI41

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Score Breakdown

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