Question 1

What is AEO (AI Engine Optimization)?

Accepted Answer

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

Question 2

What does the free AEO audit include?

Accepted Answer

The free audit analyzes your website across 22 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

Question 3

What are the 22 AEO criteria?

Accepted Answer

The 22 criteria are organized into 4 dimensions. CONTENT (7 criteria) - is your content worth citing? Q&A Content Format, FAQ Sections, Original Data, Content Freshness, Definition Patterns, Direct Answer Paragraphs, Fact Density. STRUCTURE (5) - can machines parse it? Schema.org Structured Data, Clean Crawlable HTML, Semantic HTML5, Sitemap Completeness, Schema Coverage. DISCOVERY (5) - can AI engines find you? llms.txt, robots.txt for AI Crawlers, Internal Linking, Sitemap Completeness, RSS Feed. TRUST SIGNALS (5) - can AI verify your credibility? Entity Authority, Content Licensing, Author Schema, Canonical URL, Content Velocity. Each is scored 0–10, weighted, and rolled up to a total out of 100.

Question 4

What happens if my site scores below 20?

Accepted Answer

A score below 20 means most fundamental AEO infrastructure is missing - no llms.txt, no relevant schema, likely blocking AI crawlers, no FAQ content. The good news is the fastest gains come from this starting point. Adding llms.txt, basic Organization schema, and unblocking AI crawlers in robots.txt can double your score in a single day.

Question 5

What is llms.txt and do I need one?

Accepted Answer

llms.txt is a plain-text file at your domain root — like robots.txt — that gives AI assistants a structured summary of your website. What your business does, key content areas, how to navigate your site. It helps AI systems understand your business without crawling every page. If you want AI visibility, you need one.

Verdict

Scoreboard

Fix It With AI

Top Opportunities

Add llms.txt File

Deploy Valid robots.txt with AI Directives

Implement Core JSON-LD Schema

Fix Sitemap Architecture

Add Canonical URL Tags Sitewide

Restructure Content for Direct Answers

Strengthen FAQ as a Retrieval Asset

Improve Semantic HTML and Accessibility Signals

Publish Trust and Attribution Signals

Improve Your Score

Related Questions

Want us to improve your score?