What is AEO (AI Engine Optimization)?

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

Is AEO only relevant for large businesses?

Not at all. Small businesses, local providers, niche e-commerce stores, solo consultants - they all benefit from AI visibility. We've seen smaller sites with well-structured content outperform larger competitors who haven't optimized for AI engines. Size matters less than structure.

Can AEO help with voice search and smart assistants?

Yes. Siri, Alexa, and Google Assistant increasingly pull AI-generated answers from web content. The same structured data, Q&A formatting, and entity authority that drive AEO also make your content the go-to source for voice search answers.

What is the difference between AI visibility and AI readiness?

Readiness is your technical foundation - whether your site has the right schema, llms.txt, clean HTML, and entity signals in place. Visibility is real-world performance - whether AI engines actually cite you when users ask relevant questions. You need readiness first, then visibility follows. Our audit measures readiness; our visibility analysis measures actual citation rates.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

hybrd.app - AEO Audit Report | 54/100

FALL 2024 hybrd.app

Moderate AI visibility with 16 of 34 criteria passing. Biggest gap: schema.org structured data.

Healthcare & Patient Advocacy Healthcare Technology

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 34 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%10/10+15.0

FAQ Sections10%5/10+5.0

Original Data10%5/10+5.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%8/10+5.6

Fact & Data Density5%6/10+3.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%7/10+5.6

Content Cannibalization5%10/10+5.0

Subtotal71%+48.4

Structure5 criteria

Schema.org JSON-LD15%0/10+0.0

Clean, Crawlable HTML10%9/10+9.0

Semantic HTML55%6/10+3.0

Table & List Extractability7%7/10+4.9

Schema Coverage3%0/10+0.0

Subtotal40%+16.9

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%2/10+1.0

Internal Linking10%3/10+3.0

Sitemap Completeness5%0/10+0.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+14.0

Trust Signals6 criteria

Entity Authority10%3/10+3.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%2/10+0.8

Canonical URL4%0/10+0.0

Content Velocity3%0/10+0.0

Visible Date Signals4%0/10+0.0

Subtotal29%+3.8

Overall Score100%54/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 34 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↑22 since v3

Answer Readiness

~40% weight

7/10

Content Structure

~25% weight

8/10

Trust & Authority

~15% weight

2/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

4/10

Verdict

Below-average AEO readiness at 54/100 - multiple areas need attention. Key strengths include llms.txt File, Q&A Content Format, and Content Cannibalization. Priority gaps: Schema.org Structured Data, Sitemap Completeness, and RSS/Atom Feed.

Top priorities

Schema.org Structured DataTrust+10 pts

Sitemap CompletenessDiscovery+10 pts

RSS/Atom FeedDiscovery+10 pts

#1986of 13304

#217of 1359 in Healthcare & Patient Advocacy

Ahead of you

baymark.com55

herb-pharm.com55

View full rankings →

How to Improve

Current

54/100

Projected

100/100

31Total Fixes

8Quick Wins

~74hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersBuild FAQ sections with schemaLink orphan pages into site navigationAdd ai.txt and content licensingFix canonical URL strategyAdd visible date signalsImprove citation-ready writing qualityReduce extraction friction

Fix

Impact

Effort

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

critical

low

Configure robots.txt for AI crawlers

critical|low

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

critical

medium

Create complete sitemap.xml

critical|medium

Fix canonical URL strategy

Add rel="canonical" tags to all pages to prevent duplicate content confusion.

critical

low

Fix canonical URL strategy

critical|low

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

low

Fix HTML structure and meta tags

low|low

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI30

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Score Breakdown

Criteria

Status

Potential

Score

Schema.org Structured Data

critical+10 pts0/10

Sitemap Completeness

critical+10 pts0/10

RSS/Atom Feed

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Canonical URL Strategy

critical+10 pts0/10

Content Publishing Velocity

critical+10 pts0/10

Schema Coverage & Depth

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Visible Date Signal

critical+10 pts0/10

Image Context for AI

critical+9 pts1/10

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See all 34 criteria with detailed findings and actionable fix recommendations.

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Site Pages

URLSiteIn-linksCategoryIssuesWords

www.hybrd.com/blogBlog | HYBRD - Hybrid Training Insights

content

611

www.hybrd.com/blog43

Blog | HYBRD - Hybrid Training Insights

Changes since v3Last audited 23 days ago

→

+22

View full comparison →

Criterion

Delta

Q&A Content Format

6/10

10/10

Comprehensive FAQ Section

4/10

5/10

Original Data & Expert Analysis

2/10

5/10

Table & List Extractability

0/10

7/10

Definition Patterns

5/10

7/10

Direct Answer Paragraphs

4/10

8/10

Fact & Data Density

5/10

6/10

Query-Answer Alignment

0/10

7/10

Content Cannibalization

5/10

10/10

Topic Coherence

5/10

10/10

Content Depth

3/10

6/10

Citation-Ready Writing Quality

4/10

5/10

Answer-First Placement

6/10

8/10

Evidence Packaging

1/10

3/10

Improve Internal Linking ArchitectureEnhance Author & Expert SchemaPackage Evidence for AIBuild Comprehensive FAQ SectionFocus Content on Core TopicsImprove Question-Answer AlignmentAdd Direct Answer ParagraphsAdd Structured Tables & Lists

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

Schema.org JSON-LD: The Scoreboard AI Actually Reads

Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.

Intermediate·8 min readRead guide →

Criteria0/10

Content Freshness Signals

No date on your page? AI engines treat it like a rumor -undated and deprioritized. Here's how we audit whether your timestamps are actually machine-readable.

Beginner·5 min readRead guide →

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →

Criteria0/10

Fact Density Measurement

AI engines are citation machines -they need specific facts to quote. A page full of general advice with zero data points gives them nothing to work with.

Advanced·8 min readRead guide →

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Verdict

How to Improve

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Top Opportunities10

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Fix It With AI30

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Score Breakdown

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