Weak AI visibility with 9 of 22 criteria passing. Biggest gap: llms.txt file.
Verdict
indemni.com has a solid technical base for AI discoverability, including HTTPS, a valid sitemap with 23 URLs, strong canonical implementation, and connected Organization/WebPage/WebSite schema. The biggest blockers are missing AI-facing control files (`/llms.txt` returns 404, no `/ai.txt`), weak answer-oriented formatting (only 1 question heading and no direct Q&A pairs), and thin internal linking (5 internal links, no breadcrumbs). Freshness and syndication signals are also underpowered, with no sitemap `lastmod`, no `<time>` elements, and no RSS/Atom feed. Overall, the site shows strong factual content density but lacks the structural packaging AI engines prioritize for citation.
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Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
AI crawlers follow internal links to discover and contextualize content. A page with zero inbound links is a page AI will never find. Hub pages linking to 20+ related articles signal topical authority that both engines reward.
Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.
You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.
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