Direct Answer Paragraphs: The First Sentence AI Steals

Here's something most content teams don't realize. AI doesn't read your carefully crafted 800-word article from beginning to end. It scans headings, grabs the first sentence or two underneath, and decides whether that's worth citing. Everything after that? Backup material.

Put on ChatGPT's glasses. A user asks "How long does standard shipping take?" The AI scans ten sites. Site A has a heading "Shipping Times" followed by "At our company, we pride ourselves on fast delivery." Site B has the same heading followed by "Standard shipping takes 3-5 business days within the US."

Which one gets the citation? It's not close.

Direct answer density measures how consistently your content leads with the answer right after each heading. Not the second paragraph. Not after a transition sentence. The first sentence. This is different from Q&A format (which is about using question-style headings) - direct answer density applies to every heading, regardless of format. A heading that says "Pricing" still implies a question. The first sentence should answer it.

The weight is 7% of your total AEO score. That's meaningful - the same as Internal Linking. And unlike some criteria that require technical implementation, this one is pure editing. No code changes. No schema markup. Just rewriting opening sentences.

We audit hundreds of sites. The pattern is everywhere. Good content - genuinely useful, well-researched, accurate content - that scores poorly on this criterion because the answers are buried.

The typical offender looks like this:

<h2>Return Policy</h2>
<p>At [Company], customer satisfaction is our top priority.
We understand that sometimes a purchase doesn't work out,
and we want to make the process as smooth as possible.
That's why we offer a 30-day return window on all items.</p>

The answer - "30-day return window" - is in sentence four. AI may never get there. It read "customer satisfaction is our top priority" and moved on to a site that leads with the fact.

This isn't about writing quality. Some of the best-written content we've audited scores terribly here because the writers follow essay structure: context, build-up, then the point. Journalism figured this out a century ago. They call it the inverted pyramid - lead with the conclusion, then provide supporting detail. AI rewards the exact same pattern.

Translation: if you read only the first sentence after each heading on your page and those sentences alone don't convey the key facts, your answer density is low. AI is doing exactly that read.

Every heading on your site implies a question. "Pricing" implies "How much does it cost?" "Our Team" implies "Who runs this company?" "Features" implies "What can this product do?" Your first sentence needs to answer that implied question. Every time.

The pattern: `` Heading Sentence 1: Direct answer to the implied question (the citation candidate) Sentence 2: Key supporting fact or number Sentence 3+: Context, evidence, examples, nuance

Example - Before: ``html <h2>Data Security</h2> <p>In today's digital landscape, protecting customer data is more important than ever. Our team of security experts works tirelessly to ensure your information stays safe. All data is encrypted with AES-256 at rest and TLS 1.3 in transit.</p>

Example - After: ``html <h2>Data Security</h2> <p>All customer data is encrypted with AES-256 at rest and TLS 1.3 in transit. We run quarterly penetration tests through HackerOne and maintain SOC 2 Type II compliance. Our security team monitors for anomalies 24/7 with automated alerting on every data access event.</p>

Same information. Same expertise. But the after version gives AI the extractable fact in sentence one. The before version gives it marketing fluff.

The test: Read your page heading by heading, capturing only the first sentence after each. Do those sentences alone tell the story? If a reader saw only those sentences, would they get the critical facts? If yes - your answer density is high. If no - you have editing to do.

Start here: Open your top 5 pages by traffic. Read the first sentence after every H2. Rewrite every one that doesn't lead with a concrete answer. This is an afternoon of work, not a redesign.

The throat-clearing opener. "In today's fast-paced digital world..." - AI has already moved on. Every word before the answer is a word that pushes the answer further from extraction range.

The humble-brag lead. "We're proud to announce..." or "At [Company], we believe..." - these tell AI nothing. They're corporate filler that occupies the most valuable real estate on your page.

The hedge-first pattern. "It depends on several factors, but generally speaking, in most cases..." - AI needs a direct answer. Nuance can come in sentence two. Leading with uncertainty signals that you don't actually have the answer.

Context before conclusion. Academic writing puts the thesis at the end. Web writing for AI puts it at the beginning. If your content reads like a research paper - context, methodology, analysis, then finally the point - flip it.

Repeating the heading as the first sentence. "Shipping times are an important topic." The heading already said that. The first sentence should ADD information - specifically, the answer.

The single biggest missed opportunity we see: sites with excellent answers buried in paragraph two or three. The content is there. The expertise is real. But the structure hides it from the exact systems that would cite it.