Weak AI visibility with 11 of 22 criteria passing. Biggest gap: llms.txt file.
Verdict
matcha-health.com has a workable AEO foundation but is not yet AI-answer ready at scale, reflected in an overall score of 45. Core technical signals are in place, including HTTPS, a valid sitemap (200) with 12 URLs and lastmod values, self-referencing canonical setup, and three JSON-LD blocks using Organization/WebPage/WebSite schema. The biggest gaps are discovery and extractability assets that are missing entirely: /llms.txt returns 404, no RSS/Atom feed is exposed, no ai.txt exists, and no FAQ page at /faq (404). Content formatting also limits citation potential, with only 9 internal links, 6 H1 tags, no FAQPage/Person schema, and zero tables or lists for structured extraction.
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.
Your sitemap says 500 pages exist. Our crawl finds 700. Those 200 missing URLs? AI crawlers will never know they exist.
AI engines are citation machines -they need specific facts to quote. A page full of general advice with zero data points gives them nothing to work with.
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