What is AEO (AI Engine Optimization)?

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

Is AEO only relevant for large businesses?

Not at all. Small businesses, local providers, niche e-commerce stores, solo consultants - they all benefit from AI visibility. We've seen smaller sites with well-structured content outperform larger competitors who haven't optimized for AI engines. Size matters less than structure.

Can AEO help with voice search and smart assistants?

Yes. Siri, Alexa, and Google Assistant increasingly pull AI-generated answers from web content. The same structured data, Q&A formatting, and entity authority that drive AEO also make your content the go-to source for voice search answers.

What is the difference between AI visibility and AI readiness?

Readiness is your technical foundation - whether your site has the right schema, llms.txt, clean HTML, and entity signals in place. Visibility is real-world performance - whether AI engines actually cite you when users ask relevant questions. You need readiness first, then visibility follows. Our audit measures readiness; our visibility analysis measures actual citation rates.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

mem0.ai - AEO Audit Report | 57/100

SUMMER 2024 mem0.ai

Moderate AI visibility with 27 of 48 criteria passing. Biggest gap: schema.org structured data.

Developer Tools & Infrastructure Developer Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Moderate visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%9/10+13.5

FAQ Sections10%4/10+4.0

Original Data10%10/10+10.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%10/10+7.0

Fact & Data Density5%10/10+5.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%7/10+5.6

Content Cannibalization5%7/10+3.5

Subtotal71%+52.8

Structure5 criteria

Schema.org JSON-LD15%0/10+0.0

Clean, Crawlable HTML10%6/10+6.0

Semantic HTML55%5/10+2.5

Table & List Extractability7%10/10+7.0

Schema Coverage3%6/10+1.8

Subtotal40%+17.3

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%0/10+0.0

Sitemap Completeness5%7/10+3.5

RSS/Atom Feed3%0/10+0.0

Subtotal33%+16.0

Trust Signals6 criteria

Entity Authority10%1/10+1.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%4/10+1.6

Canonical URL4%10/10+4.0

Content Velocity3%2/10+0.6

Visible Date Signals4%3/10+1.2

Subtotal29%+8.4

Overall Score100%57/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓11 since v6

Citation Avg

Answer Readiness

~40% weight

8/10

Content Structure

~25% weight

8/10

Trust & Authority

~15% weight

2/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

5/10

Verdict

Below-average AEO readiness at 57/100 - multiple areas need attention. Key strengths include llms.txt File, Original Data & Expert Analysis, and Table & List Extractability. Priority gaps: Schema.org Structured Data, Internal Linking Structure, and RSS/Atom Feed.

Top priorities

Schema.org Structured DataTrust+10 pts

Internal Linking StructureTrust+10 pts

RSS/Atom FeedDiscovery+10 pts

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How to Improve

Current

57/100

Projected

83/100

37Total Fixes

12Quick Wins

~70hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersBuild FAQ sections with schemaLink orphan pages into site navigationImplement semantic HTML5 elementsAdd ai.txt and content licensingEnhance author and expert schemaAdd visible date signalsAdd answer-first content placementPackage evidence for AI enginesClarify entity boundariesReduce extraction frictionImprove server response efficiency

Fix

Impact

Effort

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

medium

low

Fix HTML structure and meta tags

medium|low

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

critical

medium

Reduce document weight

critical|medium

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

medium

low

Create complete sitemap.xml

medium|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

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Top Opportunities10

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Fix It With AI39

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Score Breakdown

Criteria

Status

Potential

Score

Schema.org Structured Data

critical+10 pts0/10

Internal Linking Structure

critical+10 pts0/10

RSS/Atom Feed

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Entity Authority & NAP Consistency

critical+9 pts1/10

Image Context for AI

critical+9 pts1/10

Content Freshness Signals

critical+8 pts2/10

Content Publishing Velocity

critical+8 pts2/10

Creator Transparency

critical+8 pts2/10

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See all 48 criteria with detailed findings and actionable fix recommendations.

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

mem0.ai/blogMem0 Blog

F33

blog

1,131

mem0.ai/blogF33

Mem0 Blog

mem0.ai/openmemory-mcp-3AI Memory MCP Server for Claude Desktop Integration | Mem0

F34

content

625

mem0.ai/openmemory-mcp-3F34

AI Memory MCP Server for Claude Desktop Integration | Mem0

mem0.ai/custom-pricingAI Memory Demo: LLM Memory & RAG Solutions | Mem0

F30

content

520

mem0.ai/custom-pricingF30

AI Memory Demo: LLM Memory & RAG Solutions | Mem0

Changes since v6Last audited 9 days ago

→

-11

View full comparison →

Criterion

Delta

Definition Patterns

9/10

7/10

-2

Author & Expert Schema

7/10

4/10

-3

Schema Coverage & Depth

9/10

6/10

-3

Content Cannibalization

9/10

7/10

-2

Topic Coherence

8/10

7/10

-1

Content Depth

9/10

8/10

-1

Citation-Ready Writing Quality

10/10

8/10

-2

Focus Content on Core TopicsAdd Entity Disambiguation

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

Schema.org JSON-LD: The Scoreboard AI Actually Reads

Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.

Intermediate·8 min readRead guide →

Criteria0/10

Internal Linking: The Web AI Uses to Map Your Expertise

AI crawlers follow internal links to discover and contextualize content. A page with zero inbound links is a page AI will never find. Hub pages linking to 20+ related articles signal topical authority that both engines reward.

Intermediate·5 min readRead guide →

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →

Criteria0/10

Content Licensing Signals

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Beginner·3 min readRead guide →

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Verdict

How to Improve

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Top Opportunities10

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Fix It With AI39

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Score Breakdown

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