What industries benefit most from AEO?

Any industry where customers ask questions before buying. Healthcare, legal, financial services, SaaS, e-commerce, professional services, and education see strong results because people use AI assistants to research these topics before making decisions.

What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

Can I see how specific competitors score?

Yes. Browse benchmarks by sector and category, then click any domain to view its full Domain Intelligence Dashboard - detailed scorecard, findings, recommendations. See exactly where competitors are strong and where they have gaps you can exploit.

What makes content "original" for AEO purposes?

Proprietary data, first-hand research, expert analysis with author credentials, unique case studies, perspectives you won't find elsewhere. AI engines value original sources because they add new information to the knowledge base. Rephrasing content from other sources adds zero value for AI citation.

How does content depth affect my AEO Site Rank?

Content Depth measures average word count, heading structure, and the ratio of substantive pages to thin pages. Pages under 500 words rarely get cited by AI. The sweet spot is 1,500-3,000 words with 5+ H2 headings. Content Depth is cross-linked with Topic Coherence - deep content on scattered topics gets penalized because depth without focus doesn't build authority.

moots.ai - AEO Audit Report | 35/100

WINTER 2022 moots.ai

Weak AI visibility with 21 of 48 criteria passing. Biggest gap: original data & expert analysis.

SaaS & Productivity Project Management

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Minimal visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%9/10+13.5

FAQ Sections10%8/10+8.0

Original Data10%0/10+0.0

Content Freshness7%0/10+0.0

Direct Answer Paragraphs7%2/10+1.4

Fact & Data Density5%0/10+0.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%10/10+8.0

Content Cannibalization5%3/10+1.5

Subtotal71%+35.2

Structure5 criteria

Schema.org JSON-LD15%10/10+15.0

Clean, Crawlable HTML10%5/10+5.0

Semantic HTML55%2/10+1.0

Table & List Extractability7%0/10+0.0

Schema Coverage3%5/10+1.5

Subtotal40%+22.5

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%10/10+5.0

Internal Linking10%0/10+0.0

Sitemap Completeness5%8/10+4.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+19.0

Trust Signals6 criteria

Entity Authority10%4/10+4.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%2/10+0.8

Canonical URL4%10/10+4.0

Content Velocity3%7/10+2.1

Visible Date Signals4%0/10+0.0

Subtotal29%+10.9

Overall Score100%35/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓5 since v5

Citation Avg

Answer Readiness

~40% weight

4/10

Content Structure

~25% weight

5/10

Trust & Authority

~15% weight

2/10

Technical Foundation

~10% weight

4/10

AI Discovery

~10% weight

6/10

Verdict

Critical AEO gaps at 35/100 - moots.ai is largely invisible to AI engines. Key strengths include llms.txt File, Schema.org Structured Data, and robots.txt for AI Crawlers. Priority gaps: Original Data & Expert Analysis, Internal Linking Structure, and Content Freshness Signals.

Top priorities

Original Data & Expert AnalysisAnswer+10 pts

Internal Linking StructureTrust+10 pts

Content Freshness SignalsTrust+10 pts

#11042of 13300

#426of 531 in SaaS & Productivity

Ahead of you

honeytococoa.com35

mesmer.co35

View full rankings →

How to Improve

Current

35/100

Projected

74/100

36Total Fixes

8Quick Wins

~95hEst. Effort

Quick Wins

Fix HTML structure and meta tagsStrengthen entity authority (NAP)Add ai.txt and content licensingExtend schema to inner pagesAdd visible date signalsMake pages solve the user task fasterReduce extraction frictionAdd image context for AI engines

Fix

Impact

Effort

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

high

low

Fix HTML structure and meta tags

high|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

low

Create complete sitemap.xml

low|low

Improve server response efficiency

Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.

low

Improve server response efficiency

low|low

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

low

Reduce render-blocking resources

low|low

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI39

Unlock AI Fix Prompts

39 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

Original Data & Expert Analysis

critical+10 pts0/10

Internal Linking Structure

critical+10 pts0/10

Content Freshness Signals

critical+10 pts0/10

RSS/Atom Feed

critical+10 pts0/10

Table & List Extractability

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Fact & Data Density

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Visible Date Signal

critical+10 pts0/10

Content Depth

critical+10 pts0/10

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See all 48 criteria with detailed findings and actionable fix recommendations.

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

www.moots.aiMoots — Guest Intelligence for Corporate Events | AI-Powered Event Guest Management

F25

homepage

www.moots.aiF25