Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.

Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

AI engines don't read your article top to bottom. They scan headings, grab the first 1-2 sentences underneath, and move on. If those sentences are throat-clearing preamble instead of a direct answer - you just lost a citation to someone who leads with the point.