Question 1

What are the 22 AEO criteria?

Accepted Answer

The 22 criteria are organized into 4 dimensions. CONTENT (7 criteria) - is your content worth citing? Q&A Content Format, FAQ Sections, Original Data, Content Freshness, Definition Patterns, Direct Answer Paragraphs, Fact Density. STRUCTURE (5) - can machines parse it? Schema.org Structured Data, Clean Crawlable HTML, Semantic HTML5, Sitemap Completeness, Schema Coverage. DISCOVERY (5) - can AI engines find you? llms.txt, robots.txt for AI Crawlers, Internal Linking, Sitemap Completeness, RSS Feed. TRUST SIGNALS (5) - can AI verify your credibility? Entity Authority, Content Licensing, Author Schema, Canonical URL, Content Velocity. Each is scored 0–10, weighted, and rolled up to a total out of 100.

Question 2

Can I request a re-audit of my website?

Accepted Answer

Yes. After making improvements based on audit recommendations, request a fresh audit to see your updated score. Each re-audit creates a new version you can compare against previous ones to quantify progress.

Question 3

How long does it take for AEO changes to affect AI visibility?

Accepted Answer

Technical changes — Schema.org, robots.txt — get picked up by AI crawlers within days to weeks. Content changes — FAQ pages, Q&A restructuring — take weeks to months to be fully indexed and reflected in AI answers. Unlike SEO, there's no established timeline. AI systems re-index on their own schedules.

Question 4

How often are benchmarks updated?

Accepted Answer

Automatically, whenever new audits are published. Each audit includes a timestamp so you know how current the data is. Industries with more audited domains have more reliable benchmarks. We're continuously expanding coverage across sectors.

Question 5

Should I update old content or create new content?

Accepted Answer

Both — but updating existing high-performing content often yields faster results. Add Q&A headings, FAQ schema, author attribution, and internal links to existing pages. For new content, focus on topics where you have genuine expertise or original data. AI engines value freshness, so update publication dates when you substantially revise content.

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