What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

What does the RSS feed audit check?

The audit verifies your site has a discoverable RSS or Atom feed with proper metadata. It checks feed existence at common paths, a link tag in the HTML head, adequate item count, and pubDate per item. RSS feeds let AI indexing systems detect new content automatically without waiting for a full crawl.

What are conditional audit criteria?

Conditional criteria are checks that only apply to certain site types. Product/Offer schema applies only to e-commerce. Hreflang only to multilingual sites. ai.txt/TDM policy only to sites with substantial original content. Speakable schema was previously conditional but is now an active scored criterion in the 48-criteria framework. The remaining conditional criteria supplement the 34 universal audit criteria.

Why do I need visible dates on my content pages?

Visible Date Signal checks whether your pages display clear publication and update dates. AI engines have a recency bias - content without visible dates gets treated as potentially stale, even if it was published recently. Add both "Published" and "Last Updated" dates to your article template, and match them with datePublished and dateModified in your Article schema.

pantainsure.com - AEO Audit Report | 52/100

WINTER 2026 pantainsure.com

Moderate AI visibility with 29 of 48 criteria passing. Biggest gap: rss/atom feed.

Finance & Payments Corporate Finance Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%8/10+12.0

FAQ Sections10%9/10+9.0

Original Data10%3/10+3.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%10/10+5.0

Definition Patterns4%5/10+2.0

Query-Answer Alignment8%10/10+8.0

Content Cannibalization5%3/10+1.5

Subtotal71%+44.7

Structure5 criteria

Schema.org JSON-LD15%10/10+15.0

Clean, Crawlable HTML10%9/10+9.0

Semantic HTML55%9/10+4.5

Table & List Extractability7%5/10+3.5

Schema Coverage3%9/10+2.7

Subtotal40%+34.7

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%5/10+5.0

Sitemap Completeness5%2/10+1.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+18.5

Trust Signals6 criteria

Entity Authority10%6/10+6.0

Content Licensing4%6/10+2.4

Author & Expert Schema4%5/10+2.0

Canonical URL4%10/10+4.0

Content Velocity3%2/10+0.6

Visible Date Signals4%0/10+0.0

Subtotal29%+15.0

Overall Score100%52/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓7 since v6

Citation Avg

Answer Readiness

~40% weight

5/10

Content Structure

~25% weight

7/10

Trust & Authority

~15% weight

4/10

Technical Foundation

~10% weight

6/10

AI Discovery

~10% weight

5/10

Verdict

Below-average AEO readiness at 52/100 - multiple areas need attention. Key strengths include llms.txt File, Schema.org Structured Data, and Fact & Data Density. Priority gaps: RSS/Atom Feed, Speakable Schema, and Visible Date Signal.

Top priorities

RSS/Atom FeedDiscovery+10 pts

Speakable SchemaTechnical+10 pts

Visible Date SignalTechnical+10 pts

#2805of 13300

#301of 1389 in Finance & Payments

Ahead of you

pointhound.com52

mercoa.com52

View full rankings →

How to Improve

Current

52/100

Projected

81/100

36Total Fixes

9Quick Wins

~78hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersLink orphan pages into site navigationAdd structured tables and listsAdd definition-style contentAdd direct answer paragraphsEnhance author and expert schemaAdd visible date signalsMake content creators clearly visibleAdd answer-first content placement

Fix

Impact

Effort

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

critical

medium

Create complete sitemap.xml

critical|medium

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

low

Fix HTML structure and meta tags

low|low

Improve server response efficiency

Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.

medium

low

Improve server response efficiency

medium|low

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI38

Unlock AI Fix Prompts

38 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

RSS/Atom Feed

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Visible Date Signal

critical+10 pts0/10

Owned Data Density

critical+10 pts0/10

Entity Disambiguation

critical+9 pts1/10

Image Context for AI

critical+9 pts1/10

Content Freshness Signals

critical+8 pts2/10

Sitemap Completeness

critical+8 pts2/10

Content Publishing Velocity

critical+8 pts2/10

Content Depth

critical+8 pts2/10

Unlock Full Audit Report

See all 48 criteria with detailed findings and actionable fix recommendations.

Your competitors are already optimizing for AI

Every day without action is traffic your site loses to AI-ready competitors. We fix that.

Fix My Score

Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

pantainsure.com/coverageCommercial Insurance Coverage Types & Industries | Panta Insurance

F34

content

1,577

pantainsure.com/coverageF34

Commercial Insurance Coverage Types & Industries | Panta Insurance

Changes since v6Last audited 6 days ago

→

-7

View full comparison →

Criterion

Delta

Answer-First Placement

7/10

5/10

-2

Page Speed: Load Blockers

10/10

9/10

-1

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →

supplementary0/10

Speakable Schema Markup

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

Beginner·3 min readRead guide →

Criteria0/10

Visible Date Signal: The Freshness Cue AI Checks Before Citing You

AI engines are biased toward recency. An article with no visible date is an article AI can't trust to be current. Visible Date Signal measures whether your pages show clear publication and update dates that both humans and machines can read.

Beginner·5 min readRead guide →

Criteria1/10

Entity Disambiguation: Stop Making AI Guess What You Mean

You say "Mercury" on your homepage. The planet? The element? The banking startup? AI doesn't know - and when it can't tell, it doesn't cite. Entity disambiguation is how you draw clear lines around what your business is and isn't.

Intermediate·5 min readRead guide →

Want us to improve your score?

We build citation-ready content that AI engines choose as the answer.

Let's Talk

Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI38

Unlock AI Fix Prompts

Score Breakdown

Unlock Full Audit Report

Your competitors are already optimizing for AI

Site Pages

Improve Your Score

Related Questions

Want us to improve your score?