How is AEO different from SEO?

SEO optimizes for page rankings. AEO optimizes for AI citations - being the source AI systems reference when answering questions. SEO runs on keywords and backlinks. AEO runs on structured data, clean HTML, entity authority, and Q&A content format. They're complementary, but AEO addresses the growing share of searches that never reach traditional results.

Can AEO help with voice search and smart assistants?

Yes. Siri, Alexa, and Google Assistant increasingly pull AI-generated answers from web content. The same structured data, Q&A formatting, and entity authority that drive AEO also make your content the go-to source for voice search answers.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

How is the AEO readiness score calculated?

Each criterion is scored 0–10 based on presence, quality, and completeness. AEORank then normalizes those criteria inside 5 fixed-weight pillars, applies a topic-coherence cap when coherence is below 6/10, and blends the site score with a weighted page-fleet score from sampled pages. Audits also return score confidence plus split headline scores for foundation and content fleet. Below 40 means major gaps. 40–60 means partial implementation. 60–80 is solid. Above 80 is excellent.

rolandjones.com - AEO Audit Report | 47/100

rolandjones.com

Weak AI visibility with 28 of 48 criteria passing. Biggest gap: q&a content format.

Legal & Professional Services Law Practice

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%0/10+0.0

FAQ Sections10%0/10+0.0

Original Data10%4/10+4.0

Content Freshness7%8/10+5.6

Direct Answer Paragraphs7%2/10+1.4

Fact & Data Density5%7/10+3.5

Definition Patterns4%0/10+0.0

Query-Answer Alignment8%5/10+4.0

Content Cannibalization5%5/10+2.5

Subtotal71%+21.0

Structure5 criteria

Schema.org JSON-LD15%9/10+13.5

Clean, Crawlable HTML10%6/10+6.0

Semantic HTML55%7/10+3.5

Table & List Extractability7%3/10+2.1

Schema Coverage3%9/10+2.7

Subtotal40%+27.8

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%10/10+10.0

Sitemap Completeness5%6/10+3.0

RSS/Atom Feed3%10/10+3.0

Subtotal33%+28.5

Trust Signals6 criteria

Entity Authority10%6/10+6.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%2/10+0.8

Canonical URL4%10/10+4.0

Content Velocity3%2/10+0.6

Visible Date Signals4%10/10+4.0

Subtotal29%+15.4

Overall Score100%47/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓4 since v11

Citation Avg

Coherence gate active - score capped at 60

Answer Readiness

~40% weight

6/10

Content Structure

~25% weight

3/10

Trust & Authority

~15% weight

6/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

5/10

Verdict

Below-average AEO readiness at 47/100 - multiple areas need attention. Key strengths include llms.txt File, Internal Linking Structure, and RSS/Atom Feed. Priority gaps: Q&A Content Format, Comprehensive FAQ Section, and Definition Patterns. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.

Top priorities

Q&A Content FormatStructure+10 pts

Comprehensive FAQ SectionStructure+10 pts

Definition PatternsStructure+10 pts

#5645of 13300

#161of 259 in Legal & Professional Services

Ahead of you

couzens.com47

wardgreenberg.com47

View full rankings →

How to Improve

Current

47/100

Projected

80/100

36Total Fixes

10Quick Wins

~72hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersAdd structured tables and listsAdd direct answer paragraphsAdd ai.txt and content licensingEnhance author and expert schemaImprove query-answer alignmentFocus blog content on core expertiseIncrease content depth and structureReduce extraction frictionImprove server response efficiency

Fix

Impact

Effort

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

medium

low

Fix HTML structure and meta tags

medium|low

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

critical

medium

Reduce render-blocking resources

critical|medium

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

medium

low

Create complete sitemap.xml

medium|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI40

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Score Breakdown

Criteria

Status

Potential

Score

Q&A Content Format

critical+10 pts0/10

Comprehensive FAQ Section

critical+10 pts0/10

Definition Patterns

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Owned Data Density

critical+10 pts0/10

Direct Answer Paragraphs

critical+8 pts2/10

Author & Expert Schema

critical+8 pts2/10

Content Publishing Velocity

critical+8 pts2/10

First-Hand Experience Signals

critical+8 pts2/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

rolandjones.com/0-5-settlement-on-644919-preference-and-f...0.5% Settlement On $644,919 Preference And Fraudulent Transfer Claim In National Logistics Dispute - Jones & Associates

D42

content

516

rolandjones.com/0-5-settlement-on-644919-preference-and-f...D42

0.5% Settlement On $644,919 Preference And Fraudulent Transfer Claim In National Logistics Dispute - Jones & Associates

Changes since v11Last audited 8 days ago

→

-4

View full comparison →

Criterion

v11

v12

Delta

Table & List Extractability

5/10

3/10

-2

Definition Patterns

3/10

0/10

-3

Direct Answer Paragraphs

4/10

2/10

-2

Author & Expert Schema

5/10

2/10

-3

Content Cannibalization

10/10

5/10

-5

Content Depth

5/10

3/10

-2

Helpful Purpose Alignment

6/10

7/10

Creator Transparency

9/10

4/10

-5

Methodology Transparency

2/10

3/10

Citation-Ready Writing Quality

6/10

5/10

-1

Answer-First Placement

8/10

6/10

-2

Evidence Packaging

3/10

5/10

Extraction Friction Score

4/10

3/10

-1

Image Context for AI

1/10

5/10

Answer Capsule Pattern

4/10

8/10

Sentence Atomicity

2/10

4/10

Add Definition-Style ContentImprove Question-Answer AlignmentPackage Evidence for AIImprove Sentence Atomicity

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

Q&A Content Format: Write Like AI Reads

AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.

Beginner·8 min readRead guide →

Criteria0/10

FAQ Sections: 87 Questions Turned Our Score Into 88

Our site runs 87 FAQ items across 9 categories with FAQPage schema on every one. That's not excessive -it's how we hit 88/100. Each Q&A pair is a citation opportunity AI can extract in seconds.

Intermediate·8 min readRead guide →

Criteria0/10

Definition Pattern Detection

"What is AEO?" -14% of all AI queries start with "What is." If your content doesn't answer with a clean definition sentence, someone else's will.

Intermediate·5 min readRead guide →

Criteria0/10

Content Licensing Signals

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Beginner·3 min readRead guide →

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Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI40

Unlock AI Fix Prompts

Score Breakdown

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