What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

What does the RSS feed audit check?

The audit verifies your site has a discoverable RSS or Atom feed with proper metadata. It checks feed existence at common paths, a link tag in the HTML head, adequate item count, and pubDate per item. RSS feeds let AI indexing systems detect new content automatically without waiting for a full crawl.

What are conditional audit criteria?

Conditional criteria are checks that only apply to certain site types. Product/Offer schema applies only to e-commerce. Hreflang only to multilingual sites. ai.txt/TDM policy only to sites with substantial original content. Speakable schema was previously conditional but is now an active scored criterion in the 48-criteria framework. The remaining conditional criteria supplement the 34 universal audit criteria.

Can I request a re-audit of my website?

Yes. After making improvements based on audit recommendations, request a fresh audit to see your updated score. Each re-audit creates a new version you can compare against previous ones to quantify progress.

How long does it take for AEO changes to affect AI visibility?

Technical changes — Schema.org, robots.txt — get picked up by AI crawlers within days to weeks. Content changes — FAQ pages, Q&A restructuring — take weeks to months to be fully indexed and reflected in AI answers. Unlike SEO, there's no established timeline. AI systems re-index on their own schedules.

skin-seoul.com - AEO Audit Report | 50/100

skin-seoul.com

Moderate AI visibility with 25 of 48 criteria passing. Biggest gap: rss/atom feed.

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%4/10+6.0

FAQ Sections10%6/10+6.0

Original Data10%7/10+7.0

Content Freshness7%2/10+1.4

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%10/10+5.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%4/10+3.2

Content Cannibalization5%7/10+3.5

Subtotal71%+37.7

Structure5 criteria

Schema.org JSON-LD15%10/10+15.0

Clean, Crawlable HTML10%8/10+8.0

Semantic HTML55%8/10+4.0

Table & List Extractability7%5/10+3.5

Schema Coverage3%10/10+3.0

Subtotal40%+33.5

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%8/10+8.0

Sitemap Completeness5%10/10+5.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+25.5

Trust Signals6 criteria

Entity Authority10%6/10+6.0

Content Licensing4%2/10+0.8

Author & Expert Schema4%2/10+0.8

Canonical URL4%10/10+4.0

Content Velocity3%10/10+3.0

Visible Date Signals4%3/10+1.2

Subtotal29%+15.8

Overall Score100%50/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓7 since v7

Citation Avg

Answer Readiness

~40% weight

6/10

Content Structure

~25% weight

5/10

Trust & Authority

~15% weight

5/10

Technical Foundation

~10% weight

6/10

AI Discovery

~10% weight

7/10

Verdict

Below-average AEO readiness at 50/100 - multiple areas need attention. Key strengths include llms.txt File, Schema.org Structured Data, and Sitemap Completeness. Priority gaps: RSS/Atom Feed, Speakable Schema, and Entity Disambiguation.

Top priorities

RSS/Atom FeedDiscovery+10 pts

Speakable SchemaTechnical+10 pts

Entity DisambiguationStructure+9 pts

#4118of 13300

View full rankings →

How to Improve

Current

50/100

Projected

80/100

36Total Fixes

12Quick Wins

~68hEst. Effort

Quick Wins

Add question-based headingsConfigure robots.txt for AI crawlersAdd structured tables and listsAdd direct answer paragraphsAdd ai.txt and content licensingImprove query-answer alignmentAdd visible date signalsMake pages solve the user task fasterMake content creators clearly visibleImprove citation-ready writing qualityReduce extraction frictionImprove server response efficiency

Fix

Impact

Effort

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

critical

medium

Reduce document weight

critical|medium

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

low

Fix HTML structure and meta tags

low|low

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Improve server response efficiency

Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.

high

low

Improve server response efficiency

high|low

Unlock Full Improvement Plan

Top Opportunities10

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Fix It With AI39

Unlock AI Fix Prompts

39 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

RSS/Atom Feed

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Entity Disambiguation

critical+9 pts1/10

Content Freshness Signals

critical+8 pts2/10

Content Licensing & AI Permissions

critical+8 pts2/10

Author & Expert Schema

critical+8 pts2/10

Content Depth

critical+8 pts2/10

First-Hand Experience Signals

critical+8 pts2/10

Methodology Transparency

critical+8 pts2/10

Image Context for AI

critical+8 pts2/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

skin-seoul.com/campaign/spring-saleSpring Sale - SkinSeoul

F23

content

846

skin-seoul.com/campaign/spring-saleF23

Spring Sale - SkinSeoul

Changes since v7Last audited 8 days ago

→

-7

View full comparison →

Criterion

Delta

Content Cannibalization

10/10

7/10

-3

Page Speed: Server Response

3/10

4/10

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →

supplementary0/10

Speakable Schema Markup

Voice assistants need to pick which paragraph to read aloud from your page. Without Speakable markup, they guess -and they frequently guess wrong, reading your cookie notice.

Beginner·3 min readRead guide →

Criteria1/10

Entity Disambiguation: Stop Making AI Guess What You Mean

You say "Mercury" on your homepage. The planet? The element? The banking startup? AI doesn't know - and when it can't tell, it doesn't cite. Entity disambiguation is how you draw clear lines around what your business is and isn't.

Intermediate·5 min readRead guide →

Criteria2/10

Content Freshness Signals

No date on your page? AI engines treat it like a rumor -undated and deprioritized. Here's how we audit whether your timestamps are actually machine-readable.

Beginner·5 min readRead guide →

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Verdict

How to Improve

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI39

Unlock AI Fix Prompts

Score Breakdown

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Site Pages

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