Moderate AI visibility with 9 of 10 criteria passing. Biggest gap: robots.txt for ai crawlers.
Verdict
tryprofound.com has strong AEO foundations: HTTPS is enforced, `llms.txt` is present, and the site publishes a crawlable sitemap plus substantial research-driven content. It also includes JSON-LD (Organization/WebSite/Service) and an on-site FAQ section at `/profound-index`. The biggest gaps are lack of AI-bot-specific `robots.txt` directives and no dedicated `/faq` URL (both `/faq` and `/frequently-asked-questions` return 404), which limits explicit machine guidance.
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Guides for the criteria with the most room for improvement
Most sites run default platform robots.txt with zero AI-specific rules. That's not a strategy -it's an accident. Explicit Allow rules for GPTBot, ClaudeBot, and PerplexityBot signal that your content is open for citation.
Our site runs 87 FAQ items across 9 categories with FAQPage schema on every one. That's not excessive -it's how we hit 88/100. Each Q&A pair is a citation opportunity AI can extract in seconds.
AI assistants are question-answering machines. When your content is already shaped as questions and answers, you're handing AI a pre-formatted citation. Sites that do this right get extracted -sites that don't get skipped.
AI systems don't cite websites -they cite entities. A verifiable business with an address, named authors, and social proof. Our self-audit (88/100) still loses points here because we lack a physical address. That's how strict this criterion is.
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