What are the 48 AEO criteria?

The 48 criteria are organized into 5 pillars with fixed target shares: Answer Readiness 40%, Content Structure 25%, Trust & Authority 15%, Technical Foundation 10%, and AI Discovery 10%. Inside those pillars, criteria cover topic coherence, original data, depth, fact density, direct answers, Q&A structure, entity authority, freshness, visible dates, schema, semantic HTML, extraction friction, llms.txt, robots.txt, licensing, canonicals, sitemap coverage, and RSS. Each criterion is scored 0–10, converted into an effective weight after confidence and overlap controls, then rolled into the final score.

Do I need technical skills to improve my AEO Site Rank?

Some improvements — writing FAQ content, adding author bios — require zero technical skills. Others — deploying JSON-LD schema, modifying robots.txt — require basic HTML knowledge or developer access. Our Knowledge Base guides include code examples for each criterion. For hands-on help, we offer professional services.

What is the fastest way to improve my AI visibility?

Start with high-impact, low-effort wins: (1) Create an llms.txt file, (2) Add Organization JSON-LD to your homepage, (3) Update robots.txt to allow AI crawlers, (4) Add FAQPage schema to existing FAQ content. These four changes take under a day and typically produce noticeable improvements within weeks.

Can I implement AEO improvements on WordPress?

Yes. WordPress has excellent AEO support. Use Yoast SEO for schema markup, create llms.txt via FTP or a custom plugin, edit robots.txt through Yoast or directly, and build FAQ pages with Gutenberg blocks. Most WordPress themes already produce clean, crawlable HTML.

What is the minimum viable AEO setup for a new website?

Four things on day one: (1) Organization JSON-LD schema on every page, (2) a well-structured llms.txt at your domain root, (3) robots.txt explicitly allowing GPTBot, ClaudeBot, and PerplexityBot, (4) at least one FAQ page with FAQPage schema. This baseline takes a few hours and establishes the foundation everything else builds on.

winmo.com - AEO Audit Report | 55/100

winmo.com

Moderate AI visibility with 29 of 48 criteria passing. Biggest gap: comprehensive faq section.

Marketing Automation Marketing & Advertising

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Weak visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%5/10+7.5

FAQ Sections10%0/10+0.0

Original Data10%8/10+8.0

Content Freshness7%7/10+4.9

Direct Answer Paragraphs7%4/10+2.8

Fact & Data Density5%10/10+5.0

Definition Patterns4%5/10+2.0

Query-Answer Alignment8%0/10+0.0

Content Cannibalization5%10/10+5.0

Subtotal71%+35.2

Structure5 criteria

Schema.org JSON-LD15%10/10+15.0

Clean, Crawlable HTML10%10/10+10.0

Semantic HTML55%5/10+2.5

Table & List Extractability7%8/10+5.6

Schema Coverage3%10/10+3.0

Subtotal40%+36.1

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%3/10+1.5

Internal Linking10%10/10+10.0

Sitemap Completeness5%0/10+0.0

RSS/Atom Feed3%10/10+3.0

Subtotal33%+24.5

Trust Signals6 criteria

Entity Authority10%8/10+8.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%9/10+3.6

Canonical URL4%10/10+4.0

Content Velocity3%0/10+0.0

Visible Date Signals4%3/10+1.2

Subtotal29%+16.8

Overall Score100%55/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↑9 since v8

Citation Avg

Answer Readiness

~40% weight

7/10

Content Structure

~25% weight

4/10

Trust & Authority

~15% weight

7/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

5/10

Verdict

Below-average AEO readiness at 55/100 - multiple areas need attention. Key strengths include llms.txt File, Schema.org Structured Data, and Clean, Crawlable HTML. Priority gaps: Comprehensive FAQ Section, Sitemap Completeness, and Content Licensing & AI Permissions.

Top priorities

Comprehensive FAQ SectionStructure+10 pts

Sitemap CompletenessDiscovery+10 pts

Content Licensing & AI PermissionsDiscovery+10 pts

#1978of 13300

#55of 316 in Marketing Automation

Ahead of you

livingwaterscleanse.com55

responsiveads.com55

View full rankings →

How to Improve

Current

55/100

Projected

78/100

33Total Fixes

6Quick Wins

~68hEst. Effort

Quick Wins

Add question-based headingsConfigure robots.txt for AI crawlersAdd definition-style contentAdd direct answer paragraphsAdd ai.txt and content licensingReduce extraction friction

Fix

Impact

Effort

Create complete sitemap.xml

Generate a comprehensive sitemap with lastmod dates for all important pages.

critical

medium

Create complete sitemap.xml

critical|medium

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

critical

low

Configure robots.txt for AI crawlers

critical|low

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

critical

medium

Reduce render-blocking resources

critical|medium

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Reduce document weight

Trim oversized HTML, excessive DOM nodes, and large inline payloads that slow AI crawlers.

medium

low

Reduce document weight

medium|low

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI37

Unlock AI Fix Prompts

37 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

Comprehensive FAQ Section

critical+10 pts0/10

Sitemap Completeness

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Content Publishing Velocity

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Query-Answer Alignment

critical+10 pts0/10

Image Context for AI

critical+9 pts1/10

First-Hand Experience Signals

critical+8 pts2/10

Methodology Transparency

critical+8 pts2/10

Entity Disambiguation

critical+8 pts2/10

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

www.winmo.com/resources/webinarsOn-Demand Sales and Marketing Webinars and Videos by Winmo

F35

resources

1,630

www.winmo.com/resources/webinarsF35

On-Demand Sales and Marketing Webinars and Videos by Winmo

www.winmo.com/newsWinmo News and Industry Insights

D43

content

1,420

www.winmo.com/newsD43

Winmo News and Industry Insights

www.winmo.com/marketing-tech/emerging-ad-formats-interact...Emerging Ad Formats: Interactive Video and Beyond - Winmo

F31

content

1,248

www.winmo.com/marketing-tech/emerging-ad-formats-interact...F31

Emerging Ad Formats: Interactive Video and Beyond - Winmo

www.winmo.com/marketing-tech/how-privacy-shapes-go-to-mar...How Privacy Shapes Go to Market Success in 2025 - Winmo

F37

content

1,243

www.winmo.com/marketing-tech/how-privacy-shapes-go-to-mar...F37

How Privacy Shapes Go to Market Success in 2025 - Winmo

www.winmo.com/company/cultureWinmo: A Culture of Passion, Growth, and Fun

D42

content

1,225

www.winmo.com/company/cultureD42

Winmo: A Culture of Passion, Growth, and Fun

Changes since v8Last audited 7 days ago

→

View full comparison →

Criterion

Delta

Semantic HTML5 & Accessibility

6/10

5/10

-1

Table & List Extractability

10/10

8/10

-2

Content Cannibalization

6/10

10/10

Visible Date Signal

10/10

3/10

-7

Topic Coherence

3/10

7/10

Citation-Ready Writing Quality

6/10

5/10

-1

Answer-First Placement

6/10

8/10

Evidence Packaging

6/10

5/10

-1

Owned Data Density

6/10

4/10

-2

Improve Citation-Ready WritingIncrease Publishing Frequency

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

FAQ Sections: 87 Questions Turned Our Score Into 88

Our site runs 87 FAQ items across 9 categories with FAQPage schema on every one. That's not excessive -it's how we hit 88/100. Each Q&A pair is a citation opportunity AI can extract in seconds.

Intermediate·8 min readRead guide →

Criteria0/10

Sitemap Completeness

Your sitemap says 500 pages exist. Our crawl finds 700. Those 200 missing URLs? AI crawlers will never know they exist.

Beginner·5 min readRead guide →

Criteria0/10

Content Licensing Signals

You want AI engines to cite your content. But have you actually told them they're allowed to? Most sites haven't -and AI systems default to conservative behavior.

Beginner·3 min readRead guide →

Criteria0/10

Content Publishing Velocity

You published a great blog post in January. It's now February and nothing else has appeared. AI engines notice -and they're crawling less often because of it.

Advanced·5 min readRead guide →

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Verdict

How to Improve

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Top Opportunities10

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Fix It With AI37

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Score Breakdown

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