Weak AI visibility with 22 of 48 criteria passing. Biggest gap: llms.txt file.
Verdict
Critical AEO gaps at 43/100 - fortu.co.uk is largely invisible to AI engines. Key strengths include Entity Authority & NAP Consistency, Citation-Ready Writing Quality, and Answer-First Placement. Priority gaps: llms.txt File, Comprehensive FAQ Section, and Content Freshness Signals. Topic coherence is moderate at 5/10, capping the score at 60. Tighter topical focus would lift this ceiling.
How to Improve
Top Opportunities10
Fix It With AI43
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Guides for the criteria with the most room for improvement
Tidio has a 251-line llms.txt. Crisp has zero. The score gap: +29 points. This single file tells AI assistants exactly what your site does -and without it, they're guessing.
Our site runs 87 FAQ items across 9 categories with FAQPage schema on every one. That's not excessive -it's how we hit 88/100. Each Q&A pair is a citation opportunity AI can extract in seconds.
No date on your page? AI engines treat it like a rumor -undated and deprioritized. Here's how we audit whether your timestamps are actually machine-readable.
Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.
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