What is AEO (AI Engine Optimization)?

AEO is the practice of structuring your website so AI answer engines - ChatGPT, Perplexity, Google AI Overviews, Claude - can find, understand, and cite it. SEO gets you ranked in search results. AEO gets you into AI-generated answers. Different game, different rules.

Is AEO only relevant for large businesses?

Not at all. Small businesses, local providers, niche e-commerce stores, solo consultants - they all benefit from AI visibility. We've seen smaller sites with well-structured content outperform larger competitors who haven't optimized for AI engines. Size matters less than structure.

Can AEO help with voice search and smart assistants?

Yes. Siri, Alexa, and Google Assistant increasingly pull AI-generated answers from web content. The same structured data, Q&A formatting, and entity authority that drive AEO also make your content the go-to source for voice search answers.

What is the difference between AI visibility and AI readiness?

Readiness is your technical foundation - whether your site has the right schema, llms.txt, clean HTML, and entity signals in place. Visibility is real-world performance - whether AI engines actually cite you when users ask relevant questions. You need readiness first, then visibility follows. Our audit measures readiness; our visibility analysis measures actual citation rates.

What does the free AEO audit include?

The free audit analyzes your website across 48 criteria that determine AI visibility, including llms.txt, Schema.org structured data, Q&A content format, clean crawlable HTML, entity authority, robots.txt AI policy, FAQ sections, original data, content freshness, fact density, canonical URLs, and more. You get a score out of 100 with specific findings and actionable recommendations.

rulebricks.com - AEO Audit Report | 36/100

WINTER 2021 rulebricks.com

Weak AI visibility with 20 of 48 criteria passing. Biggest gap: schema.org structured data.

Developer Tools & Infrastructure Developer Platforms

Scoring Methodology

How Your AEO Site Rank Is Calculated

A weighted average of 48 deterministic criteria. Each scored 0-10, each with a specific weight. No AI judgment calls - every point is traceable.

Minimal visibilityOut of 100 possible points

The Formula

Score = sum(criterion_score / 10 * weight * 100) / sum(weights)

Each criterion is scored 0-10 by deterministic checks, multiplied by its weight, and summed to produce a 0-100 overall score.

Your Score Breakdown

Content9 criteria

Q&A Content Format15%6/10+9.0

FAQ Sections10%0/10+0.0

Original Data10%6/10+6.0

Content Freshness7%0/10+0.0

Direct Answer Paragraphs7%5/10+3.5

Fact & Data Density5%8/10+4.0

Definition Patterns4%7/10+2.8

Query-Answer Alignment8%4/10+3.2

Content Cannibalization5%6/10+3.0

Subtotal71%+31.5

Structure5 criteria

Schema.org JSON-LD15%0/10+0.0

Clean, Crawlable HTML10%9/10+9.0

Semantic HTML55%8/10+4.0

Table & List Extractability7%4/10+2.8

Schema Coverage3%0/10+0.0

Subtotal40%+15.8

Discovery5 criteria

llms.txt10%10/10+10.0

robots.txt for AI5%5/10+2.5

Internal Linking10%4/10+4.0

Sitemap Completeness5%10/10+5.0

RSS/Atom Feed3%0/10+0.0

Subtotal33%+21.5

Trust Signals6 criteria

Entity Authority10%1/10+1.0

Content Licensing4%0/10+0.0

Author & Expert Schema4%2/10+0.8

Canonical URL4%10/10+4.0

Content Velocity3%3/10+0.9

Visible Date Signals4%0/10+0.0

Subtotal29%+6.7

Overall Score100%36/100

Score Ranges

86-100AI-first content architecture

71-85Strong AI visibility

56-70Moderate visibility

41-55Weak visibility

26-40Minimal visibility

0-25Not on the radar

Key Points

Topic Coherence carries the highest weight at 14%, followed by Original Data at 10%, across 48 total criteria.

No HTTPS means Clean HTML is capped at 3/10, costing approximately 3-4 overall points.

Every criterion uses deterministic checks. Same site, same audit, same score - every time.

Read full scoring methodology →

↓2 since v11

Citation Avg

Coherence gate active - score capped at 45

Answer Readiness

~40% weight

4/10

Content Structure

~25% weight

5/10

Trust & Authority

~15% weight

1/10

Technical Foundation

~10% weight

5/10

AI Discovery

~10% weight

6/10

Verdict

Critical AEO gaps at 36/100 - rulebricks.com is largely invisible to AI engines. Key strengths include llms.txt File, Sitemap Completeness, and Canonical URL Strategy. Priority gaps: Schema.org Structured Data, Comprehensive FAQ Section, and Content Freshness Signals. Topic coherence is 2/10, which caps the overall score at 45. Focusing content on core expertise areas is the single highest-impact improvement.

Top priorities

Schema.org Structured DataTrust+10 pts

Comprehensive FAQ SectionStructure+10 pts

Content Freshness SignalsTrust+10 pts

#10809of 13300

#1891of 2335 in Developer Tools & Infrastructure

Ahead of you

unmade.com36

dicorp.com36

View full rankings →

How to Improve

Current

36/100

Projected

74/100

39Total Fixes

7Quick Wins

~97hEst. Effort

Quick Wins

Configure robots.txt for AI crawlersAdd structured tables and listsAdd direct answer paragraphsAdd ai.txt and content licensingImprove query-answer alignmentAdd visible date signalsMake pages solve the user task faster

Fix

Impact

Effort

Configure robots.txt for AI crawlers

Update robots.txt to explicitly allow AI crawlers and include sitemap directive.

high

trivial

Configure robots.txt for AI crawlers

high|trivial

Add internationalization signals

Implement hreflang tags and lang attributes so AI engines serve the correct language version when answering queries.

critical

medium

Add internationalization signals

critical|medium

Fix HTML structure and meta tags

Ensure clean, well-structured HTML with proper meta tags, HTTPS, and parseable content for AI crawlers.

low

Fix HTML structure and meta tags

low|low

Improve server response efficiency

Optimize compression, cache headers, redirect chains, and HTML payload size for faster AI crawler access.

low

Improve server response efficiency

low|low

Reduce render-blocking resources

Minimize blocking scripts and stylesheets in <head> to improve content availability for AI crawlers.

low

Reduce render-blocking resources

low|low

Unlock Full Improvement Plan

Top Opportunities10

Unlock Opportunities

Fix It With AI42

Unlock AI Fix Prompts

42 copy-paste prompts ready - sign in to access.

Score Breakdown

Criteria

Status

Potential

Score

Schema.org Structured Data

critical+10 pts0/10

Comprehensive FAQ Section

critical+10 pts0/10

Content Freshness Signals

critical+10 pts0/10

RSS/Atom Feed

critical+10 pts0/10

Content Licensing & AI Permissions

critical+10 pts0/10

Schema Coverage & Depth

critical+10 pts0/10

Speakable Schema

critical+10 pts0/10

Visible Date Signal

critical+10 pts0/10

Content Depth

critical+10 pts0/10

Creator Transparency

critical+10 pts0/10

Unlock Full Audit Report

See all 48 criteria with detailed findings and actionable fix recommendations.

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Site Pages

URLCitationSiteIn-linksCategoryIssuesWords

rulebricks.com/pricingPricing – Rulebricks

F25

pricing

1,350

rulebricks.com/pricingF25

Pricing – Rulebricks

rulebricks.comMake decisions anywhere – Rulebricks

F20

homepage

532

rulebricks.comF20

Make decisions anywhere – Rulebricks

rulebricks.com/aboutAbout – Rulebricks

F24

about

295

rulebricks.com/aboutF24

About – Rulebricks

rulebricks.com/docsUser Guide – Rulebricks

F36

docs

121

rulebricks.com/docsF36

User Guide – Rulebricks

rulebricks.com/examples/rules/new-hvac-system-quoteNew HVAC System Quote – Rulebricks

F22

content

112

rulebricks.com/examples/rules/new-hvac-system-quoteF22

New HVAC System Quote – Rulebricks

rulebricks.com/examples/rules/mortgage-pre-approvalMortgage Pre-Approval – Rulebricks

F24

content

111

rulebricks.com/examples/rules/mortgage-pre-approvalF24

Mortgage Pre-Approval – Rulebricks

rulebricks.com/test-error

F24

content

rulebricks.com/test-errorF24

rulebricks.com/auth/deniedAccess unavailable – Rulebricks

F28

content

rulebricks.com/auth/deniedF28

Access unavailable – Rulebricks

Unlock Full Page Analysis

Changes since v11Last audited 8 days ago

→

-2

View full comparison →

Criterion

v11

v12

Delta

Original Data & Expert Analysis

7/10

6/10

-1

Topic Coherence

3/10

2/10

-1

Page Speed: Server Response

7/10

8/10

Add Original Data & Case StudiesAdd Structured Tables & Lists

Improve Your Score

Guides for the criteria with the most room for improvement

Criteria0/10

Schema.org JSON-LD: The Scoreboard AI Actually Reads

Tidio runs 4 JSON-LD schema types. Crisp runs zero. That's not a coincidence -it's the difference between a 63 and a 34. Structured data is the machine-readable layer AI trusts most.

Intermediate·8 min readRead guide →

Criteria0/10

FAQ Sections: 87 Questions Turned Our Score Into 88

Our site runs 87 FAQ items across 9 categories with FAQPage schema on every one. That's not excessive -it's how we hit 88/100. Each Q&A pair is a citation opportunity AI can extract in seconds.

Intermediate·8 min readRead guide →

Criteria0/10

Content Freshness Signals

No date on your page? AI engines treat it like a rumor -undated and deprioritized. Here's how we audit whether your timestamps are actually machine-readable.

Beginner·5 min readRead guide →

Criteria0/10

RSS Feed Presence & Quality

Sitemaps tell crawlers what exists. RSS feeds tell them what changed. If you don't have one, your new content waits days -or weeks -to be discovered.

Beginner·3 min readRead guide →