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What earns a Google AI Overview citation, snippet or not
Holding the Google featured snippet does not determine whether a page earns a Google AI Overview citation. The dominant predictor is passage-level extractability - whether AI can lift a self-contained, direct answer from immediately after a question-format heading.
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Do custom GPTs get your brand named in ChatGPT answers?
No. Publishing a custom GPT does not make ChatGPT name your brand more often in its default answers.
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Why one page wins a ChatGPT citation but loses in AI Overviews
A page earns a ChatGPT citation through entity corroboration - when independent sources confirm the same claims about your brand or product, ChatGPT treats that consistency as a trust signal.