Case Studies
From a quiet site to
10 booked calls in 3 weeks.
Thirteen articles answering the questions business owners ask before an exit turned a near-invisible site into a booked-call engine - and made ChatGPT name Modern Wealth first.
From new entrant to
200 clients in ~3 months.
HelpSquad entered Healthcare BPO as an unknown - about five leads a month and effectively invisible to ChatGPT, Perplexity and Google AI Overviews. In a single quarter our BREAM framework took them from unranked to the answer engines' default recommendation, and from five leads a month to five inbound leads a day, with 200 active clients acquired.
From near-invisible to
3.9K organic visits/mo in ~5 months.
Understood Care helps families navigate Medicare and CDPAP with real human advocates - but in early 2026 it was nearly invisible to AI engines, pulling roughly 1.2K organic visits a month. Five months of answer-engine optimization took it to 3.9K monthly visits, 313 top-3 keywords and citations across AI Overviews, Perplexity and ChatGPT.
From flat rankings to a
breakout in ranked keywords in ~6 months.
Two years stuck on a rankings plateau, then a breakout: ranked keywords climbed from the mid-50s to 220+, and AI-referred new patients rose from about five a month to fifty.
From the blog
The latest from our content engine.
Original-data articles, case studies, and AEO research from our content engine - the same pipeline we run for clients.
From 55 to 82 in 6 Weeks: HelpSquad's AEO Rank Iteration Story
HelpSquad moved its AEO Rank from 55 to 82 in six weeks, with one regression to 55 along the way. The clean lift came from Content Structure work that took the pillar from 6.8 to 9.1.
Won a ChatGPT mention then lost it: what tracking shows
ChatGPT mentions are lost when the source page a model was citing changes, a competitor publishes denser content, or a model update reweights what it treats as authoritative.
Which optimization platform actually moved our ChatGPT citations
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